CRM Manager (App-Based) (Hybrid)
Location: Midlands (Hybrid)
Salary: £35,000 - £45,000 (DOE)
About the Role
We’re looking for a strategic and technically strong CRM Manager to take ownership of the end-to-end customer journey. This is more than just campaign execution you’ll be responsible for shaping and optimising the entire lifecycle, from first interaction through to long-term retention.
You’ll design and deliver automated workflows, personalised experiences, and data-driven campaigns that directly impact customer growth and lifetime value. If you enjoy turning behavioural data into meaningful engagement and measurable ROI, this role offers a great opportunity to make a real impact.
Key Responsibilities
*Partner with senior marketing stakeholders to develop and execute a high-performing CRM strategy aligned to business goals

*Build and optimise automated lifecycle campaigns that guide users through key journey stages

*Segment audiences using behavioural and transactional data, ensuring highly relevant and personalised communications

*Collaborate with product and data teams to enhance conversion strategies, including pricing, offers, and in-app experiences

*Plan and deliver A/B testing programmes, continuously refining messaging, timing, and channel performance

*Create and manage targeted campaigns across multiple channels including email, push notifications, and in-app messaging

*Monitor performance metrics, build reports and dashboards, and translate data into actionable insights

*Work cross-functionally with internal teams and external partners to deliver seamless customer journeys

*Maintain a strong understanding of CRM platforms, workflows, and channel best practices

*Identify trends, opportunities, and new approaches to improve engagement and retention

*Stay up to date with industry developments and emerging CRM technologies

Skills & Experience
*Minimum 3 years’ hands-on experience in a CRM or lifecycle marketing role

*Strong analytical skills with experience in reporting, data interpretation, and A/B testing

*Experience in customer segmentation and personalisation strategies

*Confident working with CRM platforms and multi-channel campaign delivery

*Excellent written communication skills with strong attention to detail

*Ability to manage multiple projects and meet deadlines in a fast-paced environment

*Basic HTML knowledge is advantageous

*Experience targeting younger demographics is beneficial