We have an exciting role with our client based in Norwich who are looking to recruit a Biddable Manager to manage their large paid social media and PPC campaigns
The role responsibility will be to drive the maximum number of quality leads into the business.
Main Responsibilities
*Management of Paid Social channels for 3 national market leading brands with laser focus on ROI.
*Working with eight figure budgets on diverse range of biddable accounts, platforms (e.g. Meta, Google & Microsoft) and campaign types (e.g. Paid Social, Search, Pmax, Demand Gen).
*Developing & implementing audience (including first party data) and creative strategies which drive performance and growth for paid social channels.
*Optimising and briefing the wider team to create bespoke landing pages for paid social to maximise the volume of high-quality leads.
*Manage bids utilising an array of fully automated bidding solutions to offline conversion actions.
*Digital agency and supplier liaison from tech providers and key media owners including Google, Meta, Microsoft Ads.
*Collaborate with an award-winning London based Search agency to implement cutting edge PPC technology.
*Collaborate with tech platform Account and Industry managers to optimise campaigns and drive performance delivery.

*Martech usage including Google Marketing Platform (Campaign Manager, Search Ads 360, Display Video 360). Other martech including Google Analytics 4, Google Ads, Bing Ads, Bot Management tool.
*Report into Biddable Media Lead to ensure all activity falls in line with the wider paid media strategy.


Performance measures
*Primary Paid Media metrics such as cost per acquisition and return on investment/advertising spend.
*Secondary Paid Media metrics including of cost per click, click through rate, conversion rate.
*Spend to planned budget & cost of sale % by region by product.
Knowledge and Experience
*Digital marketing background (either client or agency side).
*Minimum of 2-4 years’ experience of hands-on management of large paid social campaigns and budgets.
*Excellent analytical skills.
*Able to communicate effectively in verbal and written formats.
*Proficient user of Microsoft packages.
*Knowledge of Google Marketing Platform particularly CM & SA360.
*Experience in Lead Generation preferrable
*Knowledge of Google Ads and Microsoft Ads interfaces and Editors (although full training will be given).
*Specific Digital Marketing qualifications.
*Meta Blueprint certified
Please apply with your updated CV.