We are working with a fast-growing, digitally-led consumer brand operating in an innovative technology space. With a strong focus on e-commerce, content and customer experience, the business is building a trusted and engaging online presence.
They are looking for a Digital Marketing Executive (B2C) to support customer acquisition, drive online sales and strengthen brand engagement across digital channels. This is a varied, hands-on role B2C covering social, performance marketing, SEO and e-commerce, with a growing focus on using AI to improve efficiency and results.


Key Responsibilities
Social Media
*Manage day-to-day activity across key social platforms
*Create and schedule engaging, on-brand content
*Use AI tools to support ideas and identify trends
SEO & Search Visibility
*Support website and content optimisation for search
*Identify keyword opportunities and content gaps
*Monitor performance and suggest improvements
Paid Media
*Assist with running and optimising paid campaigns
*Track performance against key metrics
*Test and refine ad creatives and audiences
CRM & Email
*Build and manage email campaigns and automations
*Segment audiences and tailor messaging
*Optimise campaigns based on performance
Website Management
*Update website content, products and campaigns
*Support improvements to user experience and conversion
*Work with internal teams and external partners
Content Creation
*Produce content for social, video and blog channels
*Use AI tools to support content production
*Ensure consistency in tone and messaging
Design
*Create basic digital assets for campaigns
*Work with designers where needed
*Maintain brand consistency
Analytics & Reporting
*Track performance across campaigns and channels
*Support reporting and insight generation
*Use tools to identify trends and opportunities


About You
Essential:
*Minimum 2 years’ experience in B2C digital marketing or e-commerce
*Experience with paid media, email platforms, CMS and analytics tools
*Good understanding of social media and content creation
*Familiarity with AI tools for marketing tasks
*Strong attention to detail with a commercial mindset
*Confident working with internal teams and external partners
Desirable:
*Awareness of social and content trends
*Experience with behavioural analytics tools
*Exposure to multi-channel e-commerce campaigns