Reed have partnered with an established specialist equipment manufacturer based in the Southwest. They are seeking a hands-on, driven Area Sales Manager to cover the southern half of the UK (Midlands southwards) and take ownership of a territory with huge growth potential.
This role is perfect for someone who thrives on being out on site, running demos, and winning new business.
The Role
This is a demo-led and site-focused sales position where you’ll be showcasing high-value technical inspection systems, including:
*Inspection equipment
*Fully fitted inspection vans (typically £100k–£150k+)
*A range of specialist inspection and survey systems
You’ll regularly visit contractors and infrastructure businesses, running demonstrations in real-world working environments.
Key responsibilities include:
*Delivering on-site demonstrations of technical inspection equipment
*Generating and converting new business opportunities
*Building strong relationships with drainage contractors, utilities, civil engineering firms, and infrastructure companies
*Managing a full end-to-end sales cycle
*Attending industry events and trade exhibitions
*Developing a strong, sustainable pipeline of capital equipment sales
*Occasional travel to the company’s Head Office in Somerset for meetings, product training, and team collaboration
This is a field-based role, and the vast majority of your time will be spent out on-site seeing customers and doing product demos, not behind a desk.
What We’re Looking For
A proactive, self-motivated salesperson who enjoys practical, hands-on environments and can confidently demonstrate technical equipment.
You should be:
*A new business hunter, not an account manager
*Comfortable in boots, hi-vis, and operational environments
*Confident delivering live demonstrations directly to contractors and engineers
*Able to generate your own opportunities and manage a large territory
*Skilled at converting demos into capital equipment orders
*Organised, driven, and able to work autonomously
Relevant backgrounds may include:
*Drainage / utilities / civils
*Technical or capital equipment sales
*Industrial equipment / engineering / field services
Package & Benefits
*Competitive base salary
*Company van (also for personal use)
*Laptop & mobile
*2% commission on sales
*24 days annual leave + bank holidays
*Christmas shutdown period
*Ongoing training & development
*Chance to own and grow a major UK territory