CEO

We are partnering with a high-growth online retail business at a pivotal stage in its journey. With a strong brand, loyal customer base, and proven product-market fit, the business is now looking to appoint a CEO to lead the next phase of scale.

This is an opportunity to take a digitally-led retail brand from successful operator to category leader-driving growth across channels, geographies, and customer segments while building a best-in-class leadership team and operating model.
The Role
The CEO will take full responsibility for the strategic, operational, and financial performance of the business. Working closely with the Board / investors, you will define and execute a clear growth plan, balancing top-line acceleration with sustainable profitability.
You will lead a digitally native organisation, ensuring excellence across customer acquisition, retention, trading, supply chain, and brand execution.


Key ResponsibilitiesStrategy & Growth*Define and deliver a clear 3-5 year growth strategy
*Scale revenue across DTC, marketplaces, and international markets
*Identify and execute new revenue streams (product, channel, partnerships)
Digital & Trading Excellence*Own performance across all digital channels (paid, organic, CRM, marketplaces)
*Drive best-in-class trading, merchandising, and customer journey optimisation
*Leverage data to improve conversion, AOV, and lifetime value
Brand & Customer*Strengthen brand positioning and ensure consistent execution across all touchpoints
*Champion a customer-first culture, improving retention and loyalty
*Oversee marketing strategy including performance marketing, brand, and content
Operations & Supply Chain*Ensure a scalable and efficient end-to-end supply chain
*Optimise inventory, fulfilment, and logistics to support growth
*Balance speed, cost, and customer experience
Leadership & Culture*Build, lead, and inspire a high-performing executive team
*Drive accountability, pace, and a results-oriented culture
*Develop internal capability while attracting top-tier talent
Financial Performance*Own P&L, budgeting, and forecasting
*Deliver profitable growth with strong cash discipline
*Report to Board/investors with clear, data-driven insights
The PersonExperience*Proven CEO / MD / Commercial Director experience within online retail or e-commerce
*Track record of scaling a digital-first business (£10m-£100m+ revenue range ideally)
*Strong understanding of performance marketing, trading, and digital growth levers
*Experience working with investors, PE, or high-growth founder-led environments
*Demonstrated success in building and leading senior leadership teams
Capabilities*Highly commercial with a sharp instinct for growth opportunities
*Data-driven decision maker with strong financial acumen
*Deep understanding of consumer behaviour and online retail dynamics
*Operationally credible-able to execute as well as strategise
*Comfortable operating at pace in a scaling environment
Style & Mindset*Hands-on, sleeves-rolled-up leadership style
*Resilient, adaptable, and comfortable with ambiguity
*High energy, pace, and accountability
*Clear communicator, able to align teams and stakeholders
Why Join?*Opportunity to lead and scale a high-potential digital retail brand
*Genuine autonomy with strong backing from investors/Board
*Ability to shape strategy, team, and long-term value creation
*Equity participation aligned to growth
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