About The Role
Team – Corporate Sales
Working Pattern - Remote based – 5 days per week, Full time, 35 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:*Do you have Knowledge of the PMI Sector?
*A Passion for Health and Wellness
*Do you have a Consultative approach to selling?
What this role is all about:
The Business Development Manager’s goal is to expand Vitality’s Distribution footprint within the Intermediated market by close collaboration with Specialist Intermediaries, Employee Benefit Consultants and Tele-Broker firms operating aggregator or Pricing comparison sites. This will be achieved through identifying new business opportunities across the Consumer and SME Mid-Markets and creating strategies to oversee the sales of Insurance products or services to Intermediaries and their clients. The range of products will mainly comprise Personal Healthcare, Business Healthcare and propositions for the uninsured workforce through Vitality at Work.

Key Actions*Consistently meeting or exceeding New Business sales targets and objectives, whilst being accountable for portfolio growth and persistency.
*Arrange handover of new business whilst ensuring an excellent new business joining experience and customer journey.
*Manage Intermediary Portfolio Growth to ensure lapses are within tolerance and net sales achieve year on year growth.
*Identify and convert new business opportunities across business segments.
*Maximising opportunities to represent Vitality Health via face-to-face interactions, championing it values and actively raising the profile of the company’s perception as Thought Leaders in the market.
*Manage our relationships with Tele-brokers who operate aggregator models, based on price comparison sites to ensure our benefit packages and product suite remain relevant to increase market coverage to increase sales conversion rates.
*Effective use of all available MI to manage sales opportunities, ensuring maximum conversion of high-quality business. Monitoring persistency / lapse levels and intervening by assisting in setting remedial performance measures with stakeholders / principals.
*Attend a series of seminars across the country with a view to educating market intermediaries around the innovation and importance of Vitality to achieve inclusion within the advisers’ advice model.
*Promote all Vitality Health products and Employer wellness services to engage their Intermediaries to aid their clients to implement well-being solutions to inspire positive behavioural change to help foster build a healthier and more productive workforce.
*Take responsibility to manage own personal development and ensuring product, process and market knowledge is always accurate and up to date. Sit and attain high pass rate in all product accreditations.
*Take personal responsibility for ensuring compliance and regulatory requirements are met
*Presenting (1:1 or team always based) of technical training and sales messages to their Adviser panel so that their panel’s knowledge of our product features and benefits continues to be maintained.
What do you need to thrive?*Experienced in delivering sales presentations and sales messaging at HR Director level
* Experienced in price and contract negotiations: face to face, by phone, by email
*Experienced in data and Management Information analytics and presentations to clients
*Experienced in proposal writing
*Intermediate+ word, excel and powerpoint skills.
*Ability to demonstrate an innovative approach to sales development
*Experienced in the delivery of technical marketing message
*Multiple stakeholder management
*Experienced in being a company ambassador and hosting clients
*PMI / Wellness / Health industry experience is desired
So, what’s in it for you?*Bonus Schemes – A bonus that regularly rewards you for your performance
*A pension of up to 12%– We will match your contributions up to 6% of your salary
*Our award-winning Vitality health insurance – With its own set of rewards and benefits
*Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

About The Company
We’re incredibly proud to be recognised for the culture we’ve created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.


Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

Ready to find out if we’re the right fit for you? We can’t wait.


Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.