Digital Analytics Manager | London (Hybrid) | Up to £65,000 + Benefits
Zachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.
This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You’ll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.
Benefits You’ll Enjoy:
*Salary up to £65,000
*Hybrid working (2 days in London)
*Opportunity to shape and own digital analytics strategy
*Work closely with senior leadership and key decision makers
*Ongoing investment in data and technology
Role Responsibilities:
*Own and manage digital analytics capability across the business, with a focus on GA4 and GTM
*Manage external analytics partners, ensuring delivery aligns with business objectives
*Lead the development and execution of a centralised data strategy to support insight generation
*Drive marketing measurement across multiple brands, delivering insight into performance and ROI
*Develop and maintain dashboards and reporting using tools such as Power BI and Looker
*Lead initiatives around customer segmentation and performance marketing optimisation
*Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag management
*Contribute to the development of a centralised data warehouse (GCP, BigQuery)
*Ensure data governance, privacy, and compliance standards are met
About You:
*Deep expertise in GA4 and Google Tag Manager (essential)
*Strong understanding of digital tracking, attribution, and marketing performance measurement
*Experience working with BI tools such as Power BI or Looker
*Familiarity with data warehousing concepts and tools (GCP, BigQuery)
*Experience managing external partners or agencies
*Commercial mindset, able to translate data into actionable insights
*Strong stakeholder management skills, comfortable working with senior leaders
This is a fantastic opportunity for a Digital Analytics Manager to take ownership of a critical function within a business that is genuinely investing in data, with the chance to shape strategy, improve performance, and drive measurable impact.
Apply today with your most up-to-date CV!
BH35783