Head of Commercial Partnerships
other jobs Reed Talent Solutions
Added before 12 Days
- England,West Midlands,Birmingham
- Full Time, Permanent
- £75,000 per annum
Job Description:
Ready for Your Next Big Career Move?
The West Midlands Growth Company (WMGC) is the region’s investment promotion and destination management organisation. From April 2026, we will become the region’s new Economic Development Vehicle (EDV), responsible for driving investment, business growth and visitor attraction in alignment with the West Midlands Growth Plan.
We’re creating a sharper, more commercially focused organisation—one that champions the region, strengthens our economy, and delivers measurable impact. If you want your work to contribute directly to economic growth across one of the UK’s most important regions, this is your opportunity.
Who are we?
The West Midlands Growth Company (WMGC) is the region’s investment promotion and destination management organisation. From April 2026, we will become the region’s new Economic Development Vehicle (EDV), responsible for driving investment, business growth and visitor attraction in alignment with the West Midlands Growth Plan.
We’re creating a sharper, more commercially focused organisation—one that champions the region, strengthens our economy, and delivers measurable impact. If you want your work to contribute directly to economic growth across one of the UK’s most important regions, this is your opportunity.
The Role
As our new Head of Commercial Partnerships, you’ll take the lead in delivering WMGC’s first Commercial Partnerships Strategy (2026–2029), accelerating commercial income, and shaping a high-performing function at the heart of our organisation.
You’ll work closely with senior leaders, manage a talented team, and build relationships with some of the most influential organisations in the region and beyond.
This role offers real ownership, autonomy and impact—ideal for someone who thrives in a fast-paced, purpose-driven environment.
You’ll be involved in:
*Delivering WMGC’s new Commercial Partnerships Strategy and building a detailed plan to mobilise the programme by Q2 26/27.
*Accelerating commercial revenue growth across six commercial strands and contributing towards £2m commercial income by 28/29.
*Overseeing business development activity to ensure acquisition and retention of high-value partners.
*Conducting market research and analysis to identify new commercial opportunities and expansion routes.
*Ensuring consistent, high-quality delivery of partner benefits and engagement.
*Collaborating with teams across marketing, inward investment, tourism, and talent to deliver joined-up partner experiences.
*Leading, coaching and developing a high-performing commercial partnerships team.
What You’ll Be Doing
*Managing and growing a portfolio of commercial partners, ensuring strong engagement and maximised value for all parties.
*Reviewing and refining acquisition plans across partner categories to drive strategic growth by sector and region.
*Monitoring commercial performance using key metrics and reporting to senior leadership.
*Building strong external relationships across the private sector, local authorities, and wider stakeholder groups.
*Providing insight and recommendations based on market trends, commercial data and partner intelligence.
*Leading and empowering a team of five, fostering a culture of accountability, growth and continuous improvement.
*Helping shape WMGC’s commercial model as we transition into the new EDV structure.
What You’ll Bring
Essential:
*Proven experience as a Head of Commercial, Commercial Director, or similar senior commercial leadership role.
*Strong track record in securing six-figure corporate partnerships.
*Extensive experience in sales, business development and partnership management.
*Solid understanding of financial processes, budgeting and performance reporting.
*Excellent communication and relationship-building skills, with credibility at senior levels.
*Strong analytical capability—able to simplify complex information and provide insight.
*Experience developing successful teams and fostering high-performance cultures.
*Commercially astute with a strategic mindset and an interest in business and economic drivers.
*Purpose-driven and passionate about contributing to the growth of the West Midlands economy.
Desirable:
*Experience working across public/private sector environments.
*Understanding of the West Midlands business ecosystem.
*Evidence of continuous professional development.
*Experience of matrix leadership in complex environments.
*Creative, innovative approach to commercial growth.
Why You’ll Love Working Here
*26 days holiday
*Company pension scheme including life assurance
*Hybrid working – 2 days in the office
*Cycle to work scheme
*Simple Health employee membership
*A supportive, values-driven culture where your voice and ideas matter
Equal Opportunities Statement
*We’re an equal opportunities employer and welcome applicants from all backgrounds, experiences and perspectives. We’re committed to creating an inclusive environment where everyone can thrive.
Salary
£75,000
The West Midlands Growth Company (WMGC) is the region’s investment promotion and destination management organisation. From April 2026, we will become the region’s new Economic Development Vehicle (EDV), responsible for driving investment, business growth and visitor attraction in alignment with the West Midlands Growth Plan.
We’re creating a sharper, more commercially focused organisation—one that champions the region, strengthens our economy, and delivers measurable impact. If you want your work to contribute directly to economic growth across one of the UK’s most important regions, this is your opportunity.
Who are we?
The West Midlands Growth Company (WMGC) is the region’s investment promotion and destination management organisation. From April 2026, we will become the region’s new Economic Development Vehicle (EDV), responsible for driving investment, business growth and visitor attraction in alignment with the West Midlands Growth Plan.
We’re creating a sharper, more commercially focused organisation—one that champions the region, strengthens our economy, and delivers measurable impact. If you want your work to contribute directly to economic growth across one of the UK’s most important regions, this is your opportunity.
The Role
As our new Head of Commercial Partnerships, you’ll take the lead in delivering WMGC’s first Commercial Partnerships Strategy (2026–2029), accelerating commercial income, and shaping a high-performing function at the heart of our organisation.
You’ll work closely with senior leaders, manage a talented team, and build relationships with some of the most influential organisations in the region and beyond.
This role offers real ownership, autonomy and impact—ideal for someone who thrives in a fast-paced, purpose-driven environment.
You’ll be involved in:
*Delivering WMGC’s new Commercial Partnerships Strategy and building a detailed plan to mobilise the programme by Q2 26/27.
*Accelerating commercial revenue growth across six commercial strands and contributing towards £2m commercial income by 28/29.
*Overseeing business development activity to ensure acquisition and retention of high-value partners.
*Conducting market research and analysis to identify new commercial opportunities and expansion routes.
*Ensuring consistent, high-quality delivery of partner benefits and engagement.
*Collaborating with teams across marketing, inward investment, tourism, and talent to deliver joined-up partner experiences.
*Leading, coaching and developing a high-performing commercial partnerships team.
What You’ll Be Doing
*Managing and growing a portfolio of commercial partners, ensuring strong engagement and maximised value for all parties.
*Reviewing and refining acquisition plans across partner categories to drive strategic growth by sector and region.
*Monitoring commercial performance using key metrics and reporting to senior leadership.
*Building strong external relationships across the private sector, local authorities, and wider stakeholder groups.
*Providing insight and recommendations based on market trends, commercial data and partner intelligence.
*Leading and empowering a team of five, fostering a culture of accountability, growth and continuous improvement.
*Helping shape WMGC’s commercial model as we transition into the new EDV structure.
What You’ll Bring
Essential:
*Proven experience as a Head of Commercial, Commercial Director, or similar senior commercial leadership role.
*Strong track record in securing six-figure corporate partnerships.
*Extensive experience in sales, business development and partnership management.
*Solid understanding of financial processes, budgeting and performance reporting.
*Excellent communication and relationship-building skills, with credibility at senior levels.
*Strong analytical capability—able to simplify complex information and provide insight.
*Experience developing successful teams and fostering high-performance cultures.
*Commercially astute with a strategic mindset and an interest in business and economic drivers.
*Purpose-driven and passionate about contributing to the growth of the West Midlands economy.
Desirable:
*Experience working across public/private sector environments.
*Understanding of the West Midlands business ecosystem.
*Evidence of continuous professional development.
*Experience of matrix leadership in complex environments.
*Creative, innovative approach to commercial growth.
Why You’ll Love Working Here
*26 days holiday
*Company pension scheme including life assurance
*Hybrid working – 2 days in the office
*Cycle to work scheme
*Simple Health employee membership
*A supportive, values-driven culture where your voice and ideas matter
Equal Opportunities Statement
*We’re an equal opportunities employer and welcome applicants from all backgrounds, experiences and perspectives. We’re committed to creating an inclusive environment where everyone can thrive.
Salary
£75,000
Job number 3608637
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