As Sales Manager, you will play a pivotal role in driving commercial improvement across the team of Senior BDMs by providing clear, actionable weekly commercial insights that lift average drop value, strengthen profitable basket growth, and improve new lead conversion rates.
Creating a team that understands, owns, and acts on its numbers within a clear commercial strategy.
Client Details
My client is a leading UK foodservice supplier specialising in premium fresh produce, chilled ingredients, and bespoke supply solutions for the hospitality sector, serving a broad customer base that includes high-end restaurants, hotels, and contract caterers.
The business is recognised for its strong supplier partnerships, focus on quality and seasonality, and value-added services such as menu development and product innovation. With an established national distribution network and continued investment in logistics and infrastructure.
Description
*Guide your team in Strategic new business prospecting within their assigned region
*Build a clear weekly view of route performance, highlighting average drop value, sales patterns and cost-to-serve pressure points.
*Identify any customers impacting a routes profitability and quantify their impact and how to improve them.
*Provide commercial interpretation that helps the team understand what’s behind the numbers.
*Analyse customers spend patterns to identify potential product gaps and products we are not selling to a client.
*Identify potential high-margin products or product alternatives that can improve contribution and basket value.
*Demonstrate the financial upside of each new opportunity and how each action moves the salesperson closer to their earnings target.
*Ensure any new business wins are commercially and operationally realistic to prevent bad sales habits.
*Provide data and KPI measurables into short, achievable weekly priorities for each salesperson.
*Reinforce a sales pipeline routine of identify, act, follow-up, and complete.
*Work closely with procurement, operations, marketing, and finance to ensure stock, pricing, case sizes, and financials are okay prior to go live with any opportunities identified
*Coach and mentor your team in line with the company values as well as implement and oversee training & development plans for your team.
*Regular 1-2-1 meetings with BDMs to discuss sales activity, monitor targets, and manage personal development
Profile
A successful Sales Manager should have:
*Commercial or Sales Management experience
*Experience in foodservice, FMCG or hospitality
*Proven ability to interpret data and turn insight into action
*Sales experience in a similar foodservice business
*Experience coaching or supporting sales teams
*Strategic planning and pipeline management
*Office based role in West Yorkshire
Job Offer
*Competitive salary plus car allowance, bonus and benefits
*Opportunity to work with a High Growth Foodservice Business
*This is an office based role in West Yorkshire
If you are ready to take the next step in your sales career, apply today to join a thriving team in this Sales Manager role!