Our client is a leading global asset manager with a strong range of active funds. They are seeking to hire a Campaign Marketing Manager. Key responsibilities include:
• Partner with regional Channel Marketing teams to define campaign objectives aligned with local business priorities, client segment needs and global strategic goals.
• Translate these objectives into structured campaign plans, including segmentation, messaging frameworks, channel mix, timelines and KPIs.
• Liaise with local marketing teams regarding campaign budgets across regions.
• Lead end-to-end execution of integrated campaigns, coordinating content, digital and investment specialists.
• Work seamlessly across teams and regions, ensuring strong coordination and a ’one team’ approach to campaign execution.
• Build strong relationships with key stakeholders and agency partners.
• Ensure consistency of messaging, tone and brand across all campaigns.
• Define success metrics, build a consistent measurement framework and deliver campaign reporting including quarterly updates and post-campaign analysis.
The successful candidate will possess; a proven track record of managing integrated marketing campaigns within asset/wealth management, a good understanding of client segments across retail, wholesale and institutional channels, the experience to deliver multi-channel campaigns in a global business, a creative mindset, strong project management and organisational skills and the ability to build strong stakeholder relationships.