Performance Marketing & SEO Specialist
  • England,South East,Berkshire
  • Full Time, Permanent
  • £40,000 - £50,000 per annum
Job Description:
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and and support multi-channel campaigns.
Client Details


Our client is a global B2B SaaS digital transformation specialist, enabling organizations to unlock the full value of their data and adopt modern, AI-driven solutions




Description
*Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
*Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
*Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages.
*Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
*Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.
Profile


*Proven experience in B2B digital marketing, within technology or SaaS environments (mandatory)
*4-7 years’ hands-on experience in a similar role.
*Demonstrable experience managing PPC campaigns across platforms such as Google Ads and LinkedIn Ads
*Solid understanding of retargeting/remarketing strategies and multi-channel campaign optimisation
*Strong SEO, GEO, and AEO expertise, covering technical, on-page, and off-page best practice
*Comfortable working with CMS platforms to publish and update content
*Confident using GA4 to analyse performance and turn data into clear, actionable insights
*Highly organised, with the ability to manage multiple projects and deadlines simultaneously
*Curious and proactive mindset, with a strong interest in emerging search trends and AI-driven optimisation
Desirable
*Familiarity with Pardot/Salesforce.
*Understanding of CRO, user journeys and lead-generation funnels.
*Basic HTML/CSS for small website updates.
*Experience using generative AI tools for content or analysis.


Job Offer
*Salary: £40,000-£50,000, depending on experience
*Hybrid working, typically 2-3 days in the office
*Private healthcare
*Pension contribution
*25 days’ annual leave, plus all bank holidays
Job number 3633304

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Company Details:
Michael Page Marketing
The original PageGroup brand, Michael Page is comprised of 25 disciplines ? each providing a service to a specialist area of the market. We recruit pe...
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