Looking for a SEO specialist to drive and deliver content & search optimisation, the SEO content strategy, and digital PR to improve brand visibility.
Client Details
Global retailer, with HQ in London
Description
*Manage SEO strategy and execution and work with various teams to implement
*Develop and deliver both the SEO-driven content and LLM Content optimisation strategies
*Own the on-site SEO strategy for product and category pages, optimising titles and descriptions to drive organic performance
*Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals
*Conduct keyword research and analyse content performance
*Lead and manage the external SEO agency, collaborating on strategy, execution, and performance reporting to drive organic growth
*Establish content frameworks and standards
*Work with the PR Manager to amplify wider brand campaigns through digital PR strategies
*Oversee and manage the affiliate and digital PR budget
Profile
*Solid experience in digital marketing, covering both digital PR and SEO content
*Preferably has experience within the retail or fashion industry
*Proven ability to manage multiple project streams, stakeholders and agency partners
*Proven record in leading affiliate and influencer marketing campaigns across a range of platforms
*Demonstrable understanding of SEO best practices and content optimisation techniques
*Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms
Job Offer
Competitive salary - up to £48k (depending on experience)
Benefits include 10% bonus and product allowance + more
Hybrid working - 3 days a week from London