Job Title: UK Sales Manager
Sector: Industrial Products – B2B
Location: Hybrid Role – Based within commutable distance of Lichfield, Staffordshire (c. 3 days per week on site, UK travel as required)
Remuneration: Circa £60-70k basic + car/car allowance + bonus + benefits
The RoleAn established, growing industrial products manufacturer is seeking an experienced UK Sales Manager to lead and develop its sales function, drive strategic growth and personally win/manage key accounts across the UK.
The company has delivered consistent year-on-year growth of around 10%, with further double-digit growth forecast as recent investment in facilities, capability and headcount feeds through. This role is a key part of that next phase and offers a clear, defined career path into a Director-level position for the right person.
This is a senior, hands-on leadership role. You will own the UK sales strategy, manage and develop a small but growing B2B sales team (field and internal), and remain personally active in the field securing high-value, blue-chip and major accounts across multiple industrial sectors.
You’ll be based within reach of the Burntwood/Lichfield area, typically spending around three days per week on site with your team, alongside regular UK client visits and occasional overnight stays.
Key Responsibilities*Own and deliver the UK sales strategy, setting clear commercial targets, priorities and sector focus in line with board-level growth objectives.
*Lead, manage and develop the sales team
*Personally prospect, visit and close new business, particularly larger and blue-chip accounts in target sectors.
*Drive new customer acquisition and revenue growth, focusing on medium-to-large opportunities with long-term potential rather than small transactional wins.
*Support and challenge the team on performance: coaching, setting KPIs, running pipeline reviews and ensuring high activity and conversion levels.
*Work closely with internal stakeholders (operations, supply chain, quality, customer service, finance) to ensure commercial deals are profitable, deliverable and scalable.
*Monitor market trends, competitor activity and key account performance, feeding insights into pricing, positioning and product focus.
*Provide accurate sales forecasting and reporting to the Managing Director and wider leadership, using CRM and agreed reporting frameworks.
*Play a key role in future organisational development, with the expectation that this role can evolve into a Sales Director / Commercial Director position for a high-performing individual.
Your Background*Strong B2B sales background within industrial products or related sectors, ideally in high-volume, product-led environments.
*Proven experience leading and developing sales teams (field and/or internal), ideally within an SME or mid-sized business where you’ve been close to both strategy and execution.
*Hands-on new business hunter who is still comfortable being out with customers, opening doors and closing meaningful deals (£10k–£100k+ type opportunities).
*Experience selling into major and blue-chip accounts, with a track record of opening and growing multi-site or multi-stakeholder customers.
*Strong commercial acumen: confident with pricing, margin management, negotiation and contract terms.
*Structured, organised and data-driven approach to pipeline management, forecasting and team performance.
*Credible, straightforward communicator who can engage confidently with senior decision makers as well as lead from the front with the internal team.
*Willingness to be office-present near Lichfield several days a week, with flexibility to travel and stay away across the UK when required.
*Ambition to progress to Director level and take on broader commercial responsibility as the business continues its 10%+ year-on-year growth.
What’s On Offer*Circa £60-70,000 basic salary (DOE)
*Performance-linked bonus/commission structure with strong OTE potential (indicative OTE c.£90-100k)
*Company car or car allowance plus business mileage expenses
*Private healthcare and life insurance (after qualifying period)
*Opportunity to shape the UK sales strategy and grow a team in a profitable, investing business
*Clear, structured progression path towards Sales Director / Commercial Director for a high performer who delivers results
If you are a hands-on B2B sales leader who enjoys building teams, setting strategy and still being out winning major industrial accounts, this UK Sales Manager role offers genuine scope to make your mark.


Apply now with your CV to explore this opportunity in confidence.