The role of Paid Media Lead in the consumer sector focuses on managing and optimising paid media campaigns to drive business performance. This temporary position is ideal for a marketing professional with a strong understanding of digital advertising strategies and platforms.
Client Details
This opportunity is with a well-established organisation within lifestyle brands. The company has a solid reputation for delivering high-quality products and services. It offers an excellent chance to work within its marketing and agency department on impactful campaigns
Description
*Develop and implement comprehensive paid media strategies to align with business objectives.
*Manage and optimise campaigns across various digital advertising platforms.
*Monitor campaign performance, analyse data, and provide actionable insights.
*Collaborate with internal teams to ensure cohesive messaging across all marketing channels.
*Allocate and manage budgets to maximise ROI from paid media efforts.
*Conduct market research to identify trends and opportunities within the industrial and manufacturing industry.
*Prepare detailed reports and presentations for stakeholders on campaign performance.
*Ensure compliance with industry standards and best practices in paid media advertising.
Profile
A successful Paid Media Lead should have:
*A strong background in digital marketing, particularly in paid media management.
*Proficiency in using advertising platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
*Experience in creating and managing campaigns in the industrial and manufacturing sector.
*Excellent analytical skills to interpret data and optimise campaign performance.
*Ability to manage budgets effectively and deliver measurable results.
*Strong communication skills to liaise with internal teams and stakeholders.
*A keen eye for detail and a commitment to maintaining high standards in advertising practices.
Job Offer
12 month contract - £195-£250 per day / Hybrid Working