Marketing Manager
Job Specification:
We are seeking an experienced marketing professional to take ownership of our traditional print marketing activity across multiple brands. This role is ideal for someone with a well-rounded marketing background, highly organised, has strong attention to detail.
Supporting our Head of Marketing You will play a key role in planning, executing, and optimising print campaigns, ensuring all activity is aligned with wider business objectives and delivers measurable results.
Key duties and responsibilities include:
*Help define the long-term marketing strategy and recognise new opportunities
*Measure performance and KPIs to make informed decisions on marketing plans and activities
*Planning and budget management of national press and magazine campaigns
*Briefing & managing external agencies, design, and printing partners
*Make copywriting changes to print ads and customer communications
*Proofing and checking ad copy to meet deadlines
*Overseeing the development, updates and reprints of brochures, sales support materials and marketing collateral across multiple trading brands
*Ensure all projects are delivered within budget and on time
Skills and experience required:
*Previous experience in a similar role and lead generation marketing
*CRM data analysis
*Must have previously managed traditional marketing campaigns
*Good understanding of national press & magazine advertising
*Capable of making complex decisions and recommendations
*Strong communication skills
*Budget management
*Experience working with agencies or third-party marketing suppliers