Bristol
Full time


Posted Today
155617
End Date

Tuesday 28 April 2026
Salary Range

£0 - £0
We support flexible working - click here for more information on flexible working options
Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share
Job Description Summary

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Job Description
JOB TITLE: Digital Lead
SALARY: £78,098 - £91,880
LOCATION(S): Birmingham, Bristol, Edinburgh, Halifax, Leeds
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
About this opportunity
We are looking for a Digital Lead within Group Corporate Affairs. This role owns the vision, strategy and execution of Lloyds Banking Group’s corporate website as a living, AI-enabled platform that shapes reputation, trust and visibility across human and machine audiences.
This is not a role focused on publishing or optimisation alone. The Digital Lead sets direction for how the organisation is understood by media, investors, collaborators, policymakers, career seekers, and, increasingly, large language models and AI systems. The website is a core reputational asset, and this role is accountable for ensuring it is authoritative, discoverable, trusted and future-ready.
You will operate with a high degree of autonomy, setting strategy, shaping investment proposals, and leading a curious and high-performing team across content, data, platforms and AI-driven innovation. You will work closely with Social Media, Brand, Public Affairs, Investor Relations and the Group’s AI, Lab, and platform engineering teams to deliver a joined-up digital ecosystem.
This is a senior leadership role with genuine scope to shape how Lloyds Banking Group shows up in a rapidly changing digital and AI landscape. We’re leading the way in many facets of our work, this role will accelerate that momentum forwards.
What you will be accountable for:
Strategy, vision and direction
*Set and own the long-term digital strategy for LloydsBankingGroup.com, aligned to Group Corporate Affairs priorities and the Group’s wider transformation agenda.
*Translate strategic ambition into clear roadmaps, priorities and outcomes, moving the team from experimentation to engineered, scalable delivery.
*Position the website as a living platform that shapes opinion, builds trust and protects reputation across traditional search, AI systems and emerging discovery environments.
*Act as the senior digital voice of Group Corporate Affairs, confidently advising and influencing at Director, ExCo and Board level, as well aligning and collaborating with website teams across Brands, Marketing & Experience (BMX)
AI, GEO and digital leadership
*Treat AI and large language models as a core audience, not an edge case.
*Lead the evolution from traditional SEO to Generative Engine Optimisation (GEO), ensuring content is structured, cited and accurately represented in AI-generated responses.
*Own the approach to engineering content for retrieval, summarisation and citation, including structured data, entity-based content and internal linking strategies.
*Drive adoption of AI across the full content lifecycle, from ideation and creation through optimisation, reporting and refresh.
*Partner closely with AI, Lab and platform teams to embed AI into CMS workflows, tooling and ways of working.
Investment and commercial ownership
*Own and manage a significant dependency on the Group’s Digital Frameworks Platform, ensuring strategic priorities inform budget and resource prioritisation. .
*Make confident, evidence-based decisions on where to prioritise, where to optimise and where to stop activity that does not deliver impact. Working closely, and forming relationships, with key platform colleagues to help deliver our work at pace.
*Balance ambition with pragmatism, managing risk, dependencies and delivery trade-offs across internal teams and external partners.
Team leadership and ways of working
*Lead, develop and inspire a high-performing, multidisciplinary digital team covering website management, content, optimisation, analytics, platforms and AI-enabled delivery.
*Set clear direction, standards and guardrails that enable pace without sacrificing quality, accessibility or governance.
*Build an AI-native, data-led culture where teams are empowered to work autonomously, take ownership and continuously improve.
*Role-model calm, confident leadership in high-pressure moments, including results reporting, market-sensitive activity and reputational risk.
Platforms, CMS and delivery excellence
*Own the strategic evolution of the CMS and digital platform, ensuring it enables scale, speed and consistency.
*Drive development of reusable components, AI-ready templates and modular content models that reduce manual effort and enable self-serve publishing.
*Ensure accessibility, performance and experience are designed in from the outset, not retrofitted.
*Oversee delivery of complex, high-risk activity including results reporting, investor content and regulatory-sensitive updates.
Data, measurement and impact
*Move the team beyond volume-based metrics to a clear focus on impact, usefulness and influence.
*Define and own measurement frameworks covering AI visibility, citation, accuracy, trust, engagement quality, accessibility and delivery efficiency.
*Use real-time insight to prioritise work, guide decision-making and confidently stop activity that does not contribute.
*Regularly report performance and insight to senior collaborators, translating complexity into clear, actionable narratives.
Why join us?
We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.
What we are looking for:
Leadership and mentality
*A senior digital leader who is comfortable setting direction, making decisions and operating with autonomy.
*Proven experience leading high-performing teams through change, ambiguity and transformation.
*Confident influencing and advising senior collaborators on complex, emerging digital and AI-related topics.
*Calm, credible and assured in high-profile or time-critical situations.
*Expert communicator and ability to build collaborative...