Are you a social media Specialist based in Liverpool looking for your next role? Elevation Recruitment Group are exclusively recruiting for specialists within the legal industry.
Role: Social Media Manager
Salary: £33k- £35k DOE
Hours: Monday to Friday 9am-5pm
Location: Wirral, Liverpool
Benefits:
*A competitive salary
*23 days holiday + your Birthday off + plus 8 bank holidays.
*Income protection, dental plan, critical illness cover & death in service cover
*Employee Assistant Programme.
*Workplace pension scheme.
*Free onsite weekly classes and well-being programmes.
*Discounted onsite Restaurant, Coffee Shop / Café.
*Secure bike storage.
*The opportunity to develop a rewarding and successful career with a wonderful Law firm.
We are looking for a organised and commercially aware Social Media Manager to lead and manage the firm’s social media presence across key platforms. This role will be responsible for developing and delivering a strategic social media programme that strengthens the firm’s brand, builds trust with potential clients, and supports the wider marketing and business development objectives of the firm.
Working closely with the marketing team, legal departments and leadership, the Social Media Account Manager will plan, create and manage engaging social media content that communicates the firm’s expertise, highlights client success stories, and promotes thought leadership within the legal sector.
The role will also involve monitoring performance metrics, analysing engagement data and refining strategies to maximise reach and client enquiries. The successful candidate will combine creativity with strategic thinking, ensuring that social media activity enhances the firm’s reputation while remaining compliant with legal marketing regulations.
Responsibilities:
Social Media Strategy & Planning
*Develop and implement a comprehensive social media strategy aligned with the firm’s marketing and business development goals.
*Create and maintain a structured content calendar across platforms for LinkedIn, Instagram and Facebook.
*Identify opportunities to promote the firm’s legal expertise, campaigns, events and achievements.
*Monitor competitor activity and industry trends to identify new opportunities.
Content Creation & Publishing
*Write and produce engaging social media content including posts, graphics and articles.
*Translate complex legal topics into clear, accessible and engaging content.
*Collaborate with solicitors and internal teams to develop thought leadership content, insights and updates.
*Ensure brand consistency across all social channels.
Account & Community Management
*Manage the firm’s social media accounts, including scheduling posts and daily monitoring.
*Respond to comments, messages and enquiries professionally and promptly.
*Build and nurture an online community around the firm’s services and expertise.
Skills and Qualifications:
*Proven experience in social media management, digital marketing or content marketing.
*Experience managing multiple social media platforms for a brand or organisation.
*Experience within a professional services environment (legal, finance, consultancy or agency) is
*Demonstrated ability to grow engagement and build audiences through social media strategies.
*Skills & Knowledge
*Exceptional copywriting and storytelling skills, with the ability to translate complex information into
*engaging content.
*Strong understanding of major social media platforms and how to optimise content for each.
*Experience using social media management tools (e.g., Hootsuite, Sprout, Buffer or similar).
*Experience with Canva, Adobe Creative Suite or video editing tools.
*Knowledge of analytics tools and data interpretation to measure campaign success.
*Understanding of social media trends, algorithms and content formats.
*Awareness of legal marketing rules and professional conduct standards (or willingness to learn).