Join Superdrug Head Office- Make a Real Difference Every Day!
Location:
Hours:37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
Salary:Competitive
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

Were a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people they make the difference. Were all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
The role...
As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice.
Here’s the exciting bit…a great day includes:
Expert knowledgeAs the SEO & GEO copy expert for the business; share, educate and introduce best practice across internal Online Business and Supplier teams to improve our ranking for searches in SERPs and offsite AI recommendation tools by:
Creating "how-to-guides" for best practice product descriptions for our suppliers and marketplace vendors, alongside CR, design and trading teams to develop best-in-class product page.
Working with our Own Brand product development team to support in the development of SEO friendly product descriptions and content that are compliant with regulations.
Developing best-in-class landing page copy for seasonal moments.
Results DrivenReport on our performance on traditional Search Engines and AI recommendation tools to the business and make actionable plans to optimise.
Digital ContentPlan, develop and implement a content calendar for Superdrugs blog by:
Working with the Insights and Digital Marketing team to identify emerging trends and create.
Stay InformedKeep up to date with external developments and opportunities across SEM A. Share knowledge internally to support development of Digital Marketing strategy and stay one step ahead of competition.

?What youll do:
Generate detailed customer focused initiatives, in line with the Online Business Customer and Marketing SD strategy and support with execution.
Listen to the customer and implement new ideas and ways of working which are
designed to improve service considering both Online and Offline.
Ensure the team prioritises actions which delight the customer/team member.
Customer Focus: Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our online and offline platform.
Tech & AI: Helping your team understand when to use AI, when to rely on human judgment, and how to combine both.
Tech & AI: Rethinking how work gets done - Actively shifting work from repetitive tasks to higher-value activities as AI takes on routine work.
Tech & AI: Role modelling behaviours to encourage confidence with AI. Actively developing your ability to use AI effectively and think critically about outputs.
Tech & AI: Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion.

?What youll need to succeed:
1-2 years experience in an SEO content and copy focused role, managing tactics and campaigns.
Ideally experience working a fast-paced retail head office.
Strong Copy writing skills.
Strong IT skills MS Office, Excel.
Knowledge of Hybris ideal but not essential & Google Analytics.
A hands-on, get stuck in, approach.
Strong interpersonal and communication skills are key.
Excellent time management and an ability to prioritise workload.
Ability to problem-solve.
Establishes strong relationships at all levels.
Can manage tough/complex messages with all stakeholders.
Role model collaboration to the team to exceed goals.
Positive attitude towards feedback, uses this to generate initiatives to meet/exceed expectations, and shares feedback in a meaningful way.
Effectively manages their team by playing to strengths and proactively addressing its opportunities. Ensuring everyone wellbeing & diversity is considered and celebrated.
Feels empowered to challenge across different career bands and roles. Supporting other team members in shaping their work to do so.
Proactively keeps up to date with market and consumer trends in their specialism and feeds this into department strategy.
Uses data and insights to challenges the status quo to keep us ahead of the competition.
Uses data to inform and generate new ideas and make decisions to improve on future plans.
Here’s what’s in it for you:
*33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
*2 staff discount codes for yourself and a family member or friend
*30% discount on Superdrug Own Brand Products both in store and online
*Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
*Company pension matching and bonus
*We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it
*Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
*We are part of A.S. Watson Group, the world’s largest international health and beauty retailer with over 15,700 stores in 25 markets!
*Unrivalled Learning and Development programmes
*Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support
*Come and be part of something special!
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