CRM Manager
Up to £57,500
London/Surrey
This CRM Manager role offers the chance to take real ownership of lifecycle marketing within a high growth direct to consumer environment where CRM is a core commercial lever. We are looking for someone who enjoys combining strategy with hands on execution and wants to make a measurable impact across retention, subscription performance, and customer lifetime value.
The Company
We are a fast growing direct to consumer business operating in the health and wellness space, with a strong subscription and repeat purchase model. Our growth has averaged around 30 percent year on year, supported by a sizeable and engaged customer base. The business is science led, product focused, and continues to build strong brand momentum. CRM plays a central role in how we retain customers and drive long term value.
The Role
We are hiring a CRM Manager to own and scale lifecycle marketing across email, driving retention, subscription performance, and customer lifetime value in a high growth DTC environment. You will translate CRM strategy into campaigns, automations, and experimentation, while managing a CRM Executive and partnering closely with brand, product, and data teams to deliver measurable commercial impact.
*Own lifecycle marketing delivery across CRM channels, with email as the primary focus
*Comfortable using Klaviyo
*Translate CRM strategy into high impact campaigns, automations, and customer journeys
*Drive repeat revenue, retention, subscription maturity, and customer lifetime value
*Manage a high frequency CRM calendar alongside an automation and experimentation roadmap
*Build and optimise journeys across welcome, onboarding, replenishment, upsell, and re-purchase
*Develop segmentation, testing frameworks, and predictive CRM initiatives
*Use performance data and customer insight to shape recommendations and future activity
*Line manage and develop a CRM Executive, with scope to support future team growth
*Partner closely with product, brand, data, performance, and external technology teams
Your Skills and Experience
*Strong commercial experience in CRM or lifecycle marketing within a DTC or ecommerce environment
*Hands on expertise using Klaviyo to deliver campaigns and automations at scale
*Proven ability to drive retention, repeat purchase, and revenue through CRM activity
*Strong segmentation and analytical capability, with confidence owning test and learn frameworks
*Experience managing or mentoring others within a CRM or marketing team
*Comfortable partnering with brand and creative teams on campaign delivery
*Exposure to subscription models, retention or churn reduction, and customer lifecycle optimisation
*Familiarity with platforms such as Shopify, Recharge, Power BI, Mixpanel, or similar tools
What We Offer
*Salary of £51,500 to £57,500
*12-month fixed term contract
*Hybrid, remote first working with one day per week in the Farnham office
*37.5 hour working week, Monday to Friday
*A high impact role within a growing business where CRM is a strategic priority
*Clear opportunity to influence CRM direction and support future team expansion
How to Apply
Apply now to find out more about this CRM Manager opportunity and the impact you could make within a fast paced direct to consumer business.