CRM Manager - 12 month FTC
London, Hybrid
Salary up to £57,000


This CRM Manager role stands out as a chance to own and scale a core growth channel within a high-performing marketing function. You will take strategic ownership of customer lifecycle marketing, combining commercial thinking with hands-on delivery to drive retention, repeat revenue and long-term customer value. It is well suited to someone who enjoys translating strategy into action and making a measurable impact in a fast-paced, digital-first environment.


The Company
They are a growing, customer-centric organisation operating within a direct-to-consumer and subscription-led model. Data, insight and experimentation sit at the heart of their decision-making, with CRM positioned as a critical driver of growth. The business encourages close collaboration across marketing, data, product and creative teams. Continuous improvement, testing and learning are embedded into how they work.


The Role
*Own and deliver the CRM and lifecycle marketing strategy across email and other owned channels.
*Drive improvements in retention, repeat revenue and customer lifetime value through campaigns and automation.
*Lead and develop a CRM Executive, ensuring high-quality execution across segmentation and campaign planning.
*Design, build and optimise lifecycle automations including onboarding, replenishment, upsell and reactivation.
*Partner closely with brand, creative, product and data teams to deliver joined-up customer initiatives.
*Build and manage a structured experimentation roadmap using performance data, customer insight and predictive models.
*Translate CRM performance into clear insights and recommendations for senior stakeholders.
*Work with external technology partners to enhance CRM capability and operational standards.
Your Skills and Experience
*Strong commercial experience in CRM or lifecycle marketing within a high-growth environment.
*Hands-on expertise using email marketing platforms, with practical experience of Klaviyo in a DTC context.
*Proven ability to design and optimise automated customer journeys across the lifecycle.
*Advanced segmentation, analytical and performance measurement capability, including retention and LTV.
*Confidence using data, predictive models and AI-driven insight to inform experimentation.
*Experience collaborating with creative, brand, data and performance marketing teams.
*A coaching mindset with the ability to develop others and communicate clearly with senior stakeholders.
*Familiarity with ecommerce and analytics tools such as Shopify, subscription platforms and BI or product analytics tools.


How to Apply
If you are looking for a CRM Manager role where you can shape strategy, lead delivery and drive meaningful commercial impact, apply now.