Full job descriptionSenior Loyalty Analyst
London-based
£400 per day (Outside IR35)
3-Month Contract
Hybrid - 2 days in the office


This is a high-impact freelance opportunity to join a well-known fashion retail business at a pivotal moment in its customer and loyalty journey. You will play a key role in shaping how customer data is used to drive retention, engagement and commercial performance across a dynamic retail environment.


The Company
They are a large, consumer-facing fashion retailer with a strong brand presence and a fast-paced, data-driven culture. The business places a strong emphasis on understanding customer behaviour and using insight to inform decision-making. With loyalty and CRM high on the agenda, analytics is seen as a critical enabler of growth.


The Role and Deliverables
*Own and deliver loyalty and customer analytics to support retention and engagement strategies.
*Analyse customer behaviour across channels to identify trends, opportunities and risks.
*Produce actionable insight to inform loyalty propositions, campaigns and personalisation activity.
*Partner with CRM, marketing and commercial teams to influence decision-making through data.
*Develop clear, concise reporting and insight outputs for senior stakeholders.


Your Skills & Experience
*Strong experience in loyalty or customer analytics within a fashion or retail environment.
*Proven ability to work with large customer datasets and translate analysis into clear insight.
*Confident working with stakeholders across marketing, CRM and commercial functions.
*Experience delivering insight in a fast-paced, consumer-led business.
*Strong analytical mindset with the ability to balance detail and commercial impact.


How to Apply
Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.