Full job descriptionReed is recruiting on behalf of a well-established, independent family-owned business that supplies into the catering sector.
Due to internal progression and long-term tenure within the team, they are now looking to appoint an Area Sales Manager to join their successful field sales division.
The Opportunity
These are well-established territories with a strong existing customer base. The role will focus on:
*70% account management – developing sales from existing, dormant, lapsed, and lost accounts
*30% new business development – identifying and winning new customers
You’ll work closely with internal buying and operations teams when onboarding new customers, and receive ongoing support from a depot-based telesales function who will regularly service accounts and place orders.
What’s on Offer
*Basic salary of £37,000 – £39,000
*Quarterly bonus scheme with realistic OTE of circa £10,000
*Bonus earned through new business and growth across existing/lapsed accounts

*Company car, mobile phone, and laptop provided
*Established territory with immediate earning potential
*Long-term career stability within a growing, family-run business
The Role
*Bristol & Southwest: Covering BA, SN, SP, TA, BS, EX22, EX23, EX31–39 – Looking for someone to be based living in and around the Bristol area
Key Responsibilities
*Manage and develop relationships with existing customers across your territory
*Identify and convert new business opportunities
*Re-engage dormant and lapsed accounts to drive revenue growth
*Respond to inbound sales enquiries and leads
*Represent the business professionally in the field
*Maintain accurate records of customer visits and activity
*Monitor competitor activity and market trends
*Collaborate with internal teams to ensure excellent customer service delivery
*Contribute to sales campaigns and regional targets
About You
*Ideally 2+ years’ experience in food or catering sales, however strong field sales experience in a related sector will be considered
*Proven track record in achieving sales targets and KPIs
*Excellent relationship-building and negotiation skills
*Organised, self-motivated, and able to manage your own territory effectively
*Team player with strong communication skills
*Full UK driving licence
Why Join?
*One role is replacing a long-standing team member of 8 years, highlighting strong retention
*The second role has arisen due to internal promotion, demonstrating clear progression opportunities
*Supportive team environment with structured internal backing from telesales and operations