Full job descriptionAbout the job
OverviewAn exciting opportunity has arisen for a Performance Marketer to join a fast-growing, purpose-driven education organisation entering a pivotal stage of international expansion. Headquartered internationally and now building out its UK presence from the ground up, the business is establishing a new commercial and marketing function in London to accelerate learner acquisition across professional education programmes.
The Performance Marketer will play a central role in driving scalable, high-quality lead generation to fuel the growth of the UK sales function.
This is a hands-on, in-office role working closely with the Sales Manager and SDR team, ensuring tight alignment between marketing activity and revenue outcomes.
Responsibilities*Plan, build, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels to drive high-quality learner leads.
*Own paid media budgets, allocating spend across campaigns and audiences to maximise lead volume, efficiency, and return on investment.
*Create and test ad copy and creative messaging tailored to working professionals seeking career development and upskilling opportunities.
*Manage the full lead generation funnel, from initial impression through to qualified lead handover to the sales team.
*Optimise landing pages, forms, and conversion journeys to improve both lead volume and quality.
*Run ongoing A/B tests across ads, audiences, creative, and landing pages to continuously improve performance.
*Build and maintain performance dashboards tracking CPL, CPA, ROAS, conversion rates, and lead quality.
*Analyse campaign performance and provide clear insights and recommendations to improve results.
*Work closely with the Sales Manager and SDR team to align on lead quality, targeting, and pipeline priorities.
*Develop audience insights and monitor market trends and competitor activity to inform campaign strategy.
Skills & Experience Required*2-4 years’ experience in performance marketing, ideally within a B2C or direct-to-consumer, lead generation-focused environment.
*Strong hands-on experience managing campaigns across Google Ads (Search & Display) and Meta Ads Manager.
*Proven ability to manage budgets and optimise for CPL, CPA, and conversion performance.
*Strong analytical capability with experience using GA4, ad platform analytics, and Excel/Google Sheets.
*Experience with landing page optimisation and A/B testing tools.
*Excellent copywriting skills with the ability to create compelling, conversion-focused messaging.
*Understanding of tracking implementation including pixels, UTMs, and attribution modelling.
*Collaborative mindset with comfort working in a fast-paced, in-office, sales-aligned environment.