Full job descriptionAn exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets.
This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations.
Company Benefits:
*Competitive base salary £35,000 – £45,000
*25 days annual holiday plus an extra 2 weeks over Christmas and New Year
*Attractive commission structure
*Company events
*Opportunity to work on international events with global clients
Key Responsibilities:
Sales Strategy & Market Growth
*Support the Head of Events in executing the wider sales strategy
*Identify new revenue streams, market opportunities and growth areas
*Monitor competitor activity and industry trends to inform sales planning
Revenue Generation
*Achieve and exceed individual sales targets
*Sell exhibition stand space, sponsorship packages and partnership opportunities
*Drive new exhibitor acquisition while retaining existing clients
*Identify and maximise upselling opportunities across the portfolio
*Develop tailored commercial proposals for key clients
Pipeline & Performance Management
*Maintain accurate pipeline forecasting and CRM records
*Track sales performance against targets and KPIs
*Identify potential risks to revenue delivery and implement corrective actions
*Ensure compliance with internal sales processes and reporting standards
Client Relationship Management
*Build long-term relationships with exhibitors, sponsors and strategic partners
*Act as a trusted advisor to clients, identifying opportunities to grow their presence at events
Market Development
*Prospect new business opportunities across target markets
*Identify and engage key decision-makers within target organisations
*Attend industry and competitor events to generate leads and market intelligence
*Prepare proposals, negotiate commercial terms and secure signed contracts
Experience and Skills Requirements
*Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship)
*Strong track record of hitting or exceeding targets in a similar environment
*Able to manage longer, consultative sales cycles with multiple stakeholders
*Comfortable building new business as well as developing existing accounts
*Ideally has worked internationally or on events with a global client base
*Proactive, commercially minded and a self-starter who is happy to take ownership and drive results
*Collaborative team player with strong communication skills, resilience and a positive attitude under pressure
*Confident negotiation and closing skills
*Experience using CRM systems and pipeline management tools
*Excellent presentation and proposal writing abilities
*Professional, credible and confident when dealing with senior stakeholders
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.