Full job descriptionMy client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience.
Responsibilities
*Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
*Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
*Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
*Analyse campaign performance data, generate detailed reports, and provide actionable insights
*Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
*Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
*Implement A/B testing to compare different campaign strategies and improve overall results
*Participating in client meetings to present campaign results, discuss strategies, and gather feedback
You’ll be
*Analytical and data orientated
*A team player
*A problem solver
*Willing to share your knowledge and expertise with the rest of the team
*Someone who embraces success and failure equally – there’s no room for egos
You’ll have
*Several years of PPC (Google Ads and Paid Social) experience
*An in-depth knowledge of PPC best practices - bidding strategies and best practices
*Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired)
*A desire to see our clients succeed
*A strong attention to detail
*A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them
You’ll get
*Generous holiday allowance starting at 23 days plus bank holidays, rising to 30 days
*A 4-day week on the last week of the month (10 extra lie-ins a year!)
*Flexible working opportunities
*A competitive salary and bonus of up to 10%
*Opportunities to train and develop, go to conferences and share your knowledge with others
*Proactive career development – we’re a growing company and love to see our team grow with us
*Company pension
*Company healthcare plan
*Maternity and paternity benefits, plus flexibility for parents to make sure that you never miss the school play
*Innovative, exciting and supportive environment
*A fun, friendly team environment: twice-yearly team nights away, team socials and lunches, charity challenges, a great deal of banter and a healthy competitive spirit
Job Types: Full-time, Permanent
Pay: £35,000.00-£50,000.00 per year
Benefits:
*Casual dress
*Company events
*Company pension
*Work from home
*Hybrid working