Ref: 23411
Job Title: Mandarin speaking Paid Media Manager - Reading
The Skills You’ll Need: Mandarin, Google Ads, Bing Ads, emerging AI Ads, B2C eCommerce
Your New Salary: up to £45k, depending on experience
Office based
Perm
Start: ASAP


Mandarin speaking Paid Media Manager - Reading - What You’ll be Doing:
Paid Media Strategy & Management
*Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
*Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
*Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
*Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
*Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
*Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.
Cross-Channel Collaboration
*Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation.
*Work alongside Paid Social to support integrated campaign planning, audience targeting, messaging alignment, and overall acquisition strategy.
*Share paid search insights, audience trends, and performance data to support wider content and search marketing initiatives.
*Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.
Reporting & Performance Analysis
*Track, analyse, and report regularly on campaign performance, providing actionable insights and recommendations to stakeholders.
*Use data and analytics to identify growth opportunities, optimise channel mix, and improve campaign effectiveness.
*Monitor key KPIs including revenue, ROAS, CPA, conversion rate and customer acquisition performance.


Mandarin speaking Paid Media Manager - Reading- The Skills You’ll Need to Succeed:
*Solid experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
*Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
*Experience managing and collaborating with external agencies to deliver performance against commercial targets.
*Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
*Good understanding of SEO and how paid and organic search strategies work together.
*Strong analytical and problem-solving skills with a commercial mindset.
*Excellent stakeholder management, communication, and organisational skills.
*Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
*Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.


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