Head of Digital | Warrington, Northwest | Salary £80-105k + Up to 20% Bonus)
Zachary Daniels are very proud to be exclusively retained on an incredible assignment. We are working with a very well known, successful and popular retail brand as they look for a brand-new Head of Digital to lead their in-house team.
This role will be based on-site in Warrington so you must be commutable to that location five days a week. There loads of parking and easily commutable with great transport links.
The company are super ambitious and modern. They have slick new offices and a gym on site!
What are we looking for?
They’re looking for a Senior Digital Leader to connect eCommerce, CRM, and performance marketing into one growth-focused strategy that improves acquisition, conversion, retention, and customer value. The ideal candidate has strong DTC fashion/lifestyle experience, deep Shopify and paid media expertise, and a commercial, data-driven approach to scaling premium brands.
A real strong all-rounder when it comes to Digital, CRM and Ecommerce. The more skills you can bring to the brand the better; whilst maintaining the premium brand positioning.
Key Responsibilities:
CRM
* Own CRM strategy across all markets.
* Build personalised journeys and automated campaigns to drive engagement, retention, and LTV.
* Analyse performance and optimise against key KPIs (retention, repeat purchase, LTV, engagement).
eCommerce
* Own the end-to-end customer journey across web and app.
* Drive trading performance (conversion, AOV, revenue, LTV).
* Identify and deliver improvements across UX, CRO, merchandising, and app experience.
* Optimise checkout, payments, and trust signals.
* Define and deliver the eCommerce roadmap with internal teams and partners.
* Ensure all digital touchpoints align with brand standards.
Performance Marketing
* Lead paid media strategy to drive efficient growth and ROAS.
* Align acquisition with trading priorities and lifecycle strategy.
* Identify growth opportunities using data and insights.
* Establish clear reporting, KPIs, and governance across teams and agencies.
Experience:
*Senior leadership experience in high-growth DTC, fashion, or lifestyle brands.
* Strong expertise across eCommerce, CRO, trading, and paid media.
* Proven experience scaling Shopify ecosystems and international markets.
* Deep knowledge of Meta, Google, YouTube, analytics, and automation tools.
* Strong commercial, analytical, and stakeholder management skills.
If you have what it takes and your keen to land your next big role, please make sure to apply today!
BBBH36230