Full job descriptionMarketing Manager – B2B
12-Month FTC (Maternity Cover)
Manchester City Centre | 4 days in the office
We’re working with our client, a fast-paced B2B business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave.
This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
The Role
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:
Lead Generation & Campaigns
*Planning and delivering quarterly marketing campaigns aligned to commercial goals
*Managing multi-channel campaigns across social, website and email
*Optimising funnels and reporting on campaign performance
Social Media & Content
*Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
*Creating engaging, on-brand content and staying ahead of platform trends
*Monitoring performance and engagement metrics
Brand, Website & SEO
*Strengthening employer-facing brand positioning and messaging
*Supporting website development and SEO improvements
*Refreshing existing website content and producing regular blog articles
*Using tools such as SEMRush to identify errors and opportunities
Thought Leadership & Video
*Producing insight-led content including whitepapers and reports
*Leading a fortnightly LinkedIn newsletter [To confirm audience/size]
*Planning, filming, editing and publishing video content for social and web
Sales Enablement
*Creating marketing collateral for consultants (social graphics, decks, brochures)
*Supporting proposals, tenders and awards submissions
*Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential:
*Proven experience in a broad, senior-level B2B marketing role
*Strong lead generation, digital marketing and content strategy expertise
*Solid knowledge of SEO, website optimisation and performance tracking
*Confident managing multiple social platforms
*Excellent copywriting and content creation skills
*Strong organisation, project management and stakeholder skills
Desirable:
*Experience in recruitment, professional services or a B2B environment
Why Apply?
*Full ownership of marketing across a growing B2B business
*A varied role combining strategy, creativity and delivery
*Collaborative environment with autonomy and visibility
*Modern Manchester city-centre office
*Work from home every Wednesday
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.