Full job descriptionBettingJobs is working with a well-established B2C casino brand, who are seeking to hire an experienced Senior Paid Social Executive to join their team in London.


Responsibilities:
*Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.
*Lead on the creation of advertising assets, budget allocation and audience targeting.
*Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.
*Maintain and update performance data using Excel as part of daily and monthly reporting.
*Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.
*Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.
*Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.


Requirements:
*A candidate looking to grow within Paid Social, building skills toward a senior role.
*3+ years’ experience in Paid Media (ideally Paid Social), with a solid understanding of how performance campaigns support broader brand marketing.
*Hands-on experience with Meta is essential; Snapchat and/or TikTok experience is a plus.
*Strong understanding of user journeys and landing page optimisation, with the ability to identify high-performing creatives and campaigns using key metrics.
*Ability to plan, build, and execute campaigns, with guidance where needed.
*Familiarity with digital tracking, attribution, and reporting tools.
*iGaming experience preferred, or a strong understanding of casino/sports betting products, audiences, regulations, and compliance.
*Advanced Excel skills (formulas, pivot tables, lookups) and good working knowledge of PowerPoint and Word.
*Strong analytical skills, able to interpret data and deliver actionable insights.
*Excellent written and verbal communication skills.
*A collaborative team player who builds strong internal and external relationships.
*Proactive, confident, and willing to take initiative and test new ideas.
*Highly organised, able to manage multiple projects in a fast-paced environment.