Ecommerce Lead - Fast-growing fashion brand | Salary - Upto £70k DOE + Benefits | Location - Liverpool
Zachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles.


The Role:


As Ecommerce Lead, you’ll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven.


Key Responsibilities:
*Lead, manage, and develop a small ecommerce team, setting clear objectives and driving performance
*Own ecommerce trading performance across all markets, delivering against revenue and margin targets
*Monitor and analyse key KPIs including conversion rate, average order value, and traffic
*Own and manage the trading calendar, aligning key moments with wider marketing activity
*Oversee all onsite and app merchandising, ensuring a best-in-class customer experience
*Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact
*Drive CRO initiatives, including A/B testing and optimisation of the customer journey
*Collaborate with design and development teams to enhance onsite experience and functionality
*Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO
*Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities
*Brief creative teams on ecommerce requirements for campaigns and launches
*Manage ecommerce platforms, working with internal teams and external partners where required
*Own reporting and dashboards, delivering clear performance insights to senior leadership
*Continuously improve the end-to-end customer journey across all devices
*Identify and implement new tools, integrations, and platform enhancements.
About You:
*5+ years’ experience in ecommerce trading, ideally within a fashion or consumer brand
*Proven experience managing and developing a team
*Strong understanding of ecommerce KPIs and digital trading levers
*Highly analytical, with the ability to turn data into clear, actionable insights
*Commercially minded, with a track record of driving revenue and growth
*Comfortable working in a fast-paced, scaling environment
*Strong communicator, able to collaborate cross-functionally
*Proactive, hands-on, and solutions-focused approach
Why Apply:
*Join a fast-growing, digitally native brand with strong commercial momentum
*Opportunity to take ownership of ecommerce performance at a key stage of growth
*Work in a highly collaborative, cross-functional environment
*High level of autonomy with the ability to make a tangible impact quickly
*Play a key role in shaping the online customer experience across multiple markets
*Be part of a business that values data-driven decision making and continuous optimisation
*Work closely with senior leadership, influencing key trading and growth strategies

*Opportunity to build and develop a team within a scaling, ambitious organisation

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