Full job descriptionJob Title: Marketing Manager
Salary:£45,000
Location:Worcestershire
OverviewAn exciting opportunity has arisen for a commercially focused Marketing Manager to join a growing business at a key stage of its development. This position will play a central role in shaping and delivering marketing activity that drives brand visibility, lead generation, and revenue growth.
Reporting to the Head of Marketing, you’ll take ownership of multi-channel campaigns, work closely with cross-functional teams, and bring a modern, data-led approach to marketing-leveraging AI and automation tools to improve performance and efficiency.
Key ResponsibilitiesMarketing Strategy & Execution*Contribute to the development of the overall marketing roadmap
*Own the delivery of integrated, multi-channel campaigns aligned to business goals
*Manage timelines, budgets, and campaign performance from concept through to delivery
Demand Generation & Campaigns*Drive lead generation through targeted marketing initiatives
*Plan and deliver campaigns across digital and offline channels
*Analyse campaign performance and continuously optimise activity
Product & Proposition Marketing*Support go-to-market strategies for new products and services
*Create compelling messaging and positioning for different audiences
*Develop sales collateral and supporting materials
Content & Brand*Maintain a consistent brand voice across all touchpoints
*Oversee the creation of high-quality content (blogs, case studies, insights)
*Use AI-driven tools to enhance content production and scalability
Digital & Performance Marketing*Manage core digital channels including SEO, paid media, email, and social
*Monitor website performance and user engagement metrics
*Use insights and data to improve conversion rates and ROI
Events & External Engagement*Lead the delivery of events such as webinars, exhibitions, and partner initiatives
*Build relationships with external partners, suppliers, and media
Team & Stakeholder Management*Provide guidance and oversight to junior team members
*Collaborate closely with sales and other internal teams
*Manage external agencies and contractors where required
*Report on marketing effectiveness and key metrics to senior leadership
Experience Required*5+ years’ experience in a marketing role, including time in a managerial or senior position
*Strong grasp of digital marketing channels, tools, and best practices
*Experience delivering successful multi-channel campaigns
*Comfortable working with data to inform decisions and measure success
*Ability to manage multiple priorities in a fast-paced environment
*Exposure to AI tools within a marketing context
Desirable Background*Experience in B2B environments, ideally within tech or a related sector
*Familiarity with CRM systems and marketing automation platforms
*Strong content marketing and storytelling experience
*Any sector-specific experience (e.g. automotive) would be beneficial
Skills & Attributes*Excellent communication skills, both written and verbal
*Strong organisational and project management abilities
*Commercial awareness and a results-driven mindset
*Proactive, adaptable, and comfortable working in a growing business environment
*Proficiency with Microsoft 365 and standard marketing platforms
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