Marketing Data Analyst
  • England,North East,Tyne and Wear,Newcastle upon Tyne
  • Full Time, Permanent
  • Competitive salary
Job Description:
Full job descriptionRewards and Benefits on Offer.
*A brand-new role, where you help improve all aspects of the company’s sales and marketing teams
*The company are very open to new ideas to help develop new business opportunities.
*You will be working in a friendly, fast-moving and dynamic environment.
*Highly competitive salary on offer.
*An immediate start date for the right person.
Your Next Career Opportunity.
Our client is now seeking an experienced marketing data analyst to support the sales and marketing function.
This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.
Your New Role.
Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance.
Here are the main responsibilities typically involved:
*Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
*Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
*Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
*Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
*Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
*Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
*Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
*Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
*Work closely with sales, marketing, and leadership teams to support commercial decision-making.
*Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
*Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
*Ensure compliance with GDPR and data protection regulations when handling customer data.
About You.
*Strong analytical and problem-solving ability
*Data-driven
*Previous experience supporting marketing and sales teams to improve
*Experience with Google Analytics and CRM systems
*Attention to detail
*Commercial awareness
*Strong communication and presentation skills
Job number 3775611

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metapel
Company Details:
MTrec Recruitment
Company size: 50–99 employees
Industry: Recruitment Consultancy
The success of MTrec has been developed by providing truly innovative recruitment to its client base, and to all areas of an organisation, from the sh...
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