Digital Marketing Executive
  • England,South East,East Sussex,Brighton and Hove
  • Full Time, Permanent
  • Salary negotiable
Job Description:
Full job description

This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results.


Client Details


My client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies.


Description
As the Digital Marketing Executive you will have the following responsibilities:


*AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreach
*Plan, manage and optimise Google Ads (PPC) campaigns using automation tools
*Manage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channels
*Lead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversions
*Leverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysis
*Produce data-driven marketing reports and visual storyboards using AI-powered analytics tools
*Identify and test new digital channels and data sources to expand audience reach
*Collaborate with international teams to ensure consistent, coordinated marketing activity
*Conduct competitor analysis and track market trends
*Use SIC/NAICS codes for prospect research and data segmentation.


Profile
A successful Digital Marketing Executive should have:
*2-3+years’ minimum experience in digital sales & marketing
*Proven ability to grow and manage direct marketing databases (organic + acquisition)
*Strong email marketing experience at scale (e.g. Mailchimp, HubSpot, Klaviyo)
*Hands-on use of AI tools in marketing with clear, demonstrable use cases
*Google Ads/PPC expertise (planning, execution, optimisation)
*Social media marketing across LinkedIn, Facebook, and Instagram
*CRM management and segmentation of large contact databases
*Solid SEO experience (keyword research, on-page, link-building) with GDPR, data governance, and ethical AI awareness
*Working knowledge of HTML/CSS beneficial but not essential
*Passion for AI and emerging technologies, with a proactive approach to staying current on new tools, trends, and best practices.


Job Offer
*A competitive salary
*25 days holiday, pension, private healthcare after 1 years’ service and company events.
*Brighton based, you will be in the office for the first month - following that hybrid working will be offered - 2 days from home
Job number 3779972

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