Full job descriptionField Sales Executive – Foodservice IndustryLocation: Northwest England (Liverpool, Warrington, Preston & surrounding areas)
Field-Based Role


The OpportunityAre you a driven, energetic sales professional with a passion for food and hospitality?
We’re working with a market-leading foodservice supplier that is entering an exciting growth phase. With a strong reputation for quality and customer service, the business is now investing in expanding its field sales team.
This is a rare opportunity to take ownership of a high-potential territory that has not been fully developed in recent years, offering significant scope to build and grow a profitable client base.
What You’ll Be DoingThis is a field-based sales role combining new business development and account management responsibilities.
*Visit 4–6 customers per day across your territory
*Focus initially on 70% new business development
*Build long-term relationships and grow existing accounts
*Identify and maximise upselling opportunities
*Work towards becoming the primary supplier to your customers
*Manage quotations, pricing, and negotiations
*Deliver against sales and profit targets
*Collaborate with internal teams to provide innovative product solutions
You will be selling to a wide range of customers including restaurants, hotels, pubs, gastro pubs, and premium food venues, working directly with decision-makers such as head chefs, owners, managers, and buyers.
Your Territory*Established region generating approximately £1.5 million turnover
*Responsibility for around 35 active accounts
*Opportunity to develop over 100 additional lower-spend accounts
*Significant untapped growth potential
Support and Structure*Dedicated internal sales support for order processing
*Structured 4–6 week onboarding programme
*Ongoing training, sales meetings, and development
*Autonomy to manage your own diary and territory strategy
What We’re Looking ForSales Experience:
*Previous sales experience is preferred
*Experience in field sales or managing a territory would be beneficial
Mindset:
*Self-motivated with a "business owner" mentality
*Commercially aware and target-driven
*Strong relationship-building skills with a consultative approach
Personality:
*Enthusiastic, positive, and resilient
*Confident, personable, and professional
*Competitive with a genuine desire to succeed
Reliability, honesty, and trustworthiness are essential.
The Package*Basic salary of £38,000 – £40,000
*Uncapped commission (realistic £8,000+ in year one)
*Company car or Car allowance up to £400 per month plus fuel support card
*21 days holiday plus bank holidays (increasing with service up to 5 years)
*Pension scheme
*Laptop, mobile phone, and expenses covered
*Additional incentives
Why Join*High-growth opportunity with strong earning potential
*Untapped territory offering significant upside
*Full autonomy to build and shape your region
*Strong internal support and established product range
*Opportunity to work within a dynamic and fast-paced industry
If you’d like, I can also tighten this into a punchier version for job boards or add a more sales-driven headline to increase applications.