Full job descriptionHead of Commercial
Company:KSF Global
Location: Kibworth, Leicestershire, LE8 0YE, United Kingdom
Reporting to: Managing Director / CEO
About KSF Global
KSF Global is a specialist supplier of bespoke retail fixtures, POS/POP displays and branded environments for multinational brands and retailers. Our services include concept design, engineering design, prototyping, production, warehousing, distribution and installation.
As part of our next phase of growth, KSF is transforming from a pure bespoke project business into a scalable hybrid solutions provider combining:
*bespoke and standardised product ranges,
*digital signage and technology solutions,
*and expansion into new sectors including hospitality, healthcare and wellbeing.
The Opportunity
We are seeking a commercially driven, strategic and hands-on Head of Commercial to lead KSF’s next stage of growth and professionalisation.
This role will take ownership of:
*commercial strategy,
*sales leadership,
*marketing direction,
*market expansion,
*strategic account development,
*pricing and profitability,
*and scalable revenue growth.
The successful candidate will play a key role in introducing stronger commercial structure, forecasting, accountability and cross-functional alignment across Sales, Marketing, Operations, Product Innovation and Finance.
This is a high-impact leadership opportunity for someone who is equally comfortable operating in:
*bespoke project environments,
*product-led sales environments,
*and technology-enabled commercial solutions.
Key Responsibilities
Commercial Strategy & Growth
*Develop and execute KSF’s commercial growth strategy
*Support transition from bespoke-only projects to a hybrid business model
*Identify scalable revenue opportunities and new market sectors
*Build predictable and sustainable commercial processes
*Support development of new sales channels including online and more transactional sales models
Sales Leadership & Account Growth
*Lead and develop the sales function
*Improve pipeline management, conversion rates and forecasting
*Drive new business acquisition and strategic account growth
*Develop sector-specific commercial approaches for:
*retail,
*hospitality,
*healthcare,
*and wellbeing sectors
*Drive cross-selling between fixtures, POS and technology solutions
Marketing & Brand Development
*Lead commercial marketing strategy aligned with business growth objectives
*Oversee lead generation and campaign activity
*Strengthen KSF’s positioning across both traditional retail and emerging sectors
*Support development of:
*website strategy,
*digital marketing,
*case studies,
*social media,
*exhibitions,
*showroom activity,
*and product launch campaigns
*Improve communication of KSF’s combined strengths in:
*bespoke manufacturing,
*modular product systems,
*and technology integration
Product & Market Commercialisation
Work closely with the Product & Innovation team to:
*support launch of standardised and modular product ranges
*commercialise digital signage and technology solutions
*improve product positioning and go-to-market strategies
*develop scalable and repeatable commercial offers
Commercial Performance & Profitability
*Improve pricing discipline and margin management
*Monitor sales performance, commercial KPIs and profitability
*Improve forecasting accuracy and commercial reporting
*Support strategic partnerships and channel opportunities
Leadership & Collaboration
*Build strong relationships with key clients and stakeholders
*Work collaboratively with Operations, Product Innovation and Finance teams
*Help professionalise the organisation while maintaining KSF’s entrepreneurial and customer-focused culture
Candidate Profile
We are looking for someone with:
*proven commercial leadership experience within below related industries: retail design and supply, shopfitting, interiors, manufacturing, printing, digital signage, technology product
*strong sales, business development and marketing capability
*experience scaling SME or growth-stage businesses
*understanding of both bespoke project environments and product-led sales models
*strong commercial acumen, communication and leadership skills
Highly desirable:
*experience with digital signage or technology products
*ERP / CRM systems experience (Odoo experience advantageous)
*experience introducing scalable or more transactional sales models


Salary & Benefits
*Base Salary: £60,000 - £70,000
*Commission & Bonus: £10,000 – £20,000
*Annual Paid Holiday: Up to 25 days
*Benefit: Car allowance