Full job descriptionThe Marketing Manager / Marketing Lead - FMCG will lead strategic initiatives and oversee marketing campaigns for a household brand within the FMCG sector. This contract position will run for 6 Months, and the successful candidate will be involved in innovation, pipeline development, brand activation and communications; and should have strong experience within the FMCG sector. This role is based in Berkshire, requesting 2 or 3 days in the office per week.
Client Details
The company is a well-established organisation operating in the FMCG sector with global brands and a strong innovation pipeline.
Description
The successful Marketing Manager / Marketing Lead FMCG will...
*Develop and execute marketing strategies aligned with business goals.
*Oversee the planning and implementation of marketing campaigns.
*Collaborate with cross-functional teams to ensure brand consistency.
*Drive marketing innovation strategy: Lead the development and execution of forward-looking product innovation initiatives, leveraging data insights to drive brand growth.
*Manage and allocate budgets effectively for marketing initiatives.
*Provide leadership and guidance to the marketing team.
*Monitor campaign performance and deliver actionable insights.
Profile
A successful Marketing Lead - FMCG should have:
*Proven expertise in the FMCG industry.
*A solid understanding of marketing principles and strategies.
*Experience in managing marketing budgets and resources.
*Strong analytical skills to interpret market data; and experience within innovation.
*Excellent leadership and team management abilities.
*Effective communication and stakeholder engagement skills.
Job Offer
This is a fantastic opportunity for an experienced Marketing Lead - FMCG leader to make a tangible impact.