Full job descriptionCRM Marketing Manager – Finance sector
A client, a large global finance organisation, are looking to recruit the services of an experienced CRM Marketing Manager to join their Marketing team on an initial 6-month contract (inside IR35) based in London (City).
You’ll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
Responsibilities:
*Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle
*Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis
*Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements
*Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards
*Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments
*Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages
*Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience
*Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution
Required skills and experience:
*Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry
*Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms)
*Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting
*Demonstrated ability to develop and execute automated customer journeys and triggered email programmes
*Experience managing email deliverability, list hygiene, and compliance with data protection regulations
*Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies
*Proficiency in HTML for email template development and troubleshooting
*Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
*Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities


Please apply with your CV in the first instance for more information.