Full job descriptionMOTORCYCLE SERVICE ADVISOR
Location: Cheltenham
Salary: £30,000 - £34,000 + Bonus + Benefits
OVERVIEW
An established motorcycle retailer is seeking a customer-focused Motorcycle Service Advisor to join its busy aftersales team in Cheltenham.
This is an excellent opportunity for an experienced Service Advisor or strong customer service professional with a passion for motorcycles to work in a specialist dealership environment. The successful candidate will act as the key link between customers and the workshop, ensuring a smooth, efficient and high-quality service experience.
KEY RESPONSIBILITIES
• Welcome customers and manage all service, repair and maintenance enquiries.
• Accurately capture customer concerns and create detailed workshop job cards.
• Liaise with Technicians regarding diagnosis, progress and repair requirements.
• Keep customers updated throughout the service process in a clear and timely manner.
• Prepare estimates and obtain authorisation for additional work where required.
• Promote service plans, accessories and additional workshop opportunities.
• Ensure all invoices, job records and documentation are completed accurately.
• Manage customer expectations and deliver excellent service experiences.
• Support workshop efficiency and scheduling alongside the Service Manager.
• Maintain high standards of customer satisfaction and manufacturer compliance.
CANDIDATE PROFILE
• Previous experience as a Service Advisor or customer-facing role within automotive or motorcycle retail.
• Strong communication and interpersonal skills.
• Organised with the ability to manage a busy and varied workload.
• Confident explaining technical information in a customer-friendly way.
• Passion for motorcycles (highly desirable).
• Good IT and administrative skills.
• Full UK Driving Licence preferred.
DESIRABLE EXPERIENCE
• Franchised dealership experience (motorcycle or automotive).
• Knowledge of workshop processes, MOTs and servicing schedules.
• Experience with upselling service plans or aftersales products.
KEY PERFORMANCE INDICATORS
• Customer satisfaction scores.
• Labour sales and workshop revenue contribution.
• Additional work authorisation conversion rates.
• Service plan and accessory sales.
• Booking efficiency and workshop utilisation.
• Administrative accuracy and compliance.
PERSONAL ATTRIBUTES
• Friendly and approachable.
• Customer-focused and professional.
• Organised and detail-oriented.
• Calm under pressure.
• Positive and enthusiastic.
• Team player with a proactive attitude.
• Committed to delivering high-quality customer service.