Full job descriptionLEAD CRM AND EMAIL COORDINATOR


Key Highlights


*Salary - £30,000-£35,000 plus bonus and excellent benefits package
*Based in Lytham St Annes
*Opportunity to lead and deliver multi-channel CRM campaigns across email, SMS and direct mail
*Join an award-winning UK retail business with a strong people-first culture
*Hybrid working - 3 days onsite


About the Client


Due to continued growth, we’re recruiting for a Lead CRM and Email Coordinator to join a well-established and highly respected UK retail organisation. This business has built a reputation for delivering exceptional customer experiences and continues to invest heavily in its digital and customer engagement strategies.
This is an exciting opportunity for an experienced CRM professional to take ownership of customer communications, helping to drive engagement, retention and customer lifetime value through innovative and data-led campaigns.


Benefits
*Competitive salary of £30,000-£35,000
*Annual bonus scheme
*33 days holiday including bank holidays
*Additional paid day off for your birthday
*Increasing holiday entitlement with long service
*Generous employee discounts for you, family and friends
*Pension scheme and life assurance
*Enhanced maternity and paternity packages
*Employee wellbeing support and counselling services
*Charity and community initiatives
*Career development within a highly regarded organisation


The Lead CRM and Email Coordinator Role


As the Lead CRM and Email Coordinator, you’ll be responsible for planning, coordinating and delivering CRM campaigns across email, SMS and direct mail channels. Working closely with internal stakeholders, you’ll manage campaign schedules, audience segmentation, creative briefing and deployment, ensuring every customer touchpoint is engaging, relevant and commercially effective.
You’ll analyse campaign performance, provide actionable insights and continuously optimise activity to improve customer acquisition, retention and engagement. You’ll also play a key role in database growth strategies, customer lifecycle communications and ensuring all CRM activity follows best practice across channels.


Lead CRM and Email Coordinator Essential Skills


*Previous CRM experience within a similar role
*Proven experience delivering CRM campaigns across email, SMS and direct mail
*Strong analytical skills with the ability to interpret data and identify opportunities
*Advanced Microsoft Excel skills
*Experience with customer segmentation and lifecycle marketing
*Commercial awareness with a results-driven mindset
*Experience using Bloomreach or a similar ESP platform
*Experience using Google Analytics or equivalent analytics tools
*Excellent organisation and project management skills
*Strong communication and stakeholder management abilities
*Ability to manage multiple projects in a fast-paced environment
*B2C retail experience
*Knowledge of jewellery, watches, fashion or luxury retail sectors would be advantageous


To Be Considered


Please either apply through this advert or email me directly via .
For further information please call me on / .
By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.


Key Skills
CRM, Email Marketing, Lifecycle Marketing, Customer Retention, Customer Acquisition, SMS Marketing, Direct Mail, Campaign Management, Bloomreach, Google Analytics, Excel, Segmentation, CRM Strategy, Data Analysis, B2C Retail, Customer Engagement.