Full job description

Senior Marketing Exec – B2B Events
Circa £35,000 + Bonuses
London/Hybrid (3 days office)


The senior marketing executive role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Tech & Sciences.


Targets
*To devise and implement several marketing campaigns per annum keeping to deadlines set
*To increase revenue on specified events
*To produce effective marketing plans within budget
*To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
*To achieve management’s sales targets and report to sector heads on a regular basis
*To meet all deadlines in the marketing schedules and marketing plans


Duties and ResponsibilitiesFor each campaign the following procedures must be adhered to:
*Attend team / sector meetings
*Research outside marketing brief including competitive events to find best channels to market
*To look at new marketing channels including social media
*Write copy for pre mail, main mail, re-mail stages of campaigns.
*Source new and relevant data for all events
*Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.
*Build relationships with long term media partners and enhance existing agreements
*To work with sponsors and speakers to promote conferences wherever possible
*Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
*Manage print runs through to delivery
*Write and send press releases for each campaign to ensure maximum PR coverage.
*Send e-mail campaigns through in-house email system and externally when necessary


** 2 years of Event Marketing experience required