Full job descriptionWe’re looking for an ambitious Business Tourism & Projects Executive to join the West Midlands Growth Company and help drive business tourism activity across the region. If you’re organised, proactive, and excited by the opportunity to work with industry partners, support major events, and contribute to the growth of the visitor economy, this could be the perfect next step for you.



Who are we?


The West Midlands Growth Company (WMGC) is the region’s marketing and economic development delivery organisation. From April 2026, we will lead the delivery of regionally commissioned economic development activity aligned to the West Midlands Growth Plan, working in partnership with the West Midlands Combined Authority and local authorities. We’re building a dynamic, business-focused organisation that attracts investment, supports high-growth companies, and amplifies the West Midlands’ profile as a world-class destination. Our Visitor Economy team plays a key role in promoting Birmingham and the West Midlands as a leading destination for business events, conferences, meetings, and major sporting events. Through the Birmingham & West Midlands Convention Bureau, we work with partners across the region to attract visitors, generate economic impact, and showcase everything the West Midlands has to offer. If you want your work to make a visible impact across one of the UK’s most exciting regions, this is your opportunity.


The Role


As our new Business Development & Projects Executive, you’ll play an important role within the Visitor Economy team, supporting the delivery of business tourism programmes, strategic projects, partner engagement activities, and business development initiatives. Working closely with the Business Tourism & Events team, you’ll help coordinate exhibitions, sales missions, familiarisation visits, and the Conference Ambassador Network, while providing operational support that ensures projects are delivered efficiently and effectively. This is an excellent opportunity for someone looking to develop their career within business tourism, events, destination management, or the wider visitor economy sector.


You’ll Be Involved In:


Supporting Business Tourism Growth Across the Region: Help deliver initiatives that attract meetings, conferences, exhibitions, and business events to Birmingham and the West Midlands, supporting activity that benefits the regional visitor economy. Coordinating Strategic Programmes and Projects: Support the management and delivery of business tourism programmes, events, and initiatives, ensuring activities are completed on time, within budget, and aligned to organisational objectives. Building Relationships with Industry Partners: Work alongside hotels, venues, tourism businesses, universities, local authorities, and industry stakeholders to support collaboration and promote the region as a leading business events destination.


What You’ll Be Doing:


-Supporting the Business Tourism & Events Strategic Lead with programme coordination and reporting across a range of strategic initiatives. -Assisting with the planning and delivery of exhibitions, sales missions, familiarisation visits, networking events, and Conference Ambassador Network activity. -Managing and coordinating elements of the strategic business events calendar. -Providing operational and administrative support to ensure projects and initiatives run smoothly. -Supporting procurement processes and supplier engagement in line with organisational guidelines and value-for-money principles. -Maintaining accurate project documentation, records, and reporting information. -Using CRM systems to record activity, manage campaigns, support events, and contribute to performance reporting. -Providing support for Convention Bureau services during busy periods, including responding to accommodation and venue enquiries. -Monitoring inbound enquiries and ensuring opportunities are directed to the appropriate colleagues for follow-up. -Supporting communications and engagement with Visit + Meet partners, hotels, venues, industry associations, and other key stakeholders. -Conducting research to support conference bids, partner activities, and ambassador network development. -Representing WMGC professionally at industry events and stakeholder meetings. Working collaboratively with colleagues across the Visitor Economy team and wider organisation to support delivery of strategic objectives.


What You’ll Be Doing:


-Supporting the Business Tourism & Events Strategic Lead with programme coordination and reporting across a range of strategic initiatives. -Assisting with the planning and delivery of exhibitions, sales missions, familiarisation visits, networking events, and Conference Ambassador Network activity. -Managing and coordinating elements of the strategic business events calendar. -Providing operational and administrative support to ensure projects and initiatives run smoothly. -Supporting procurement processes and supplier engagement in line with organisational guidelines and value-for-money principles. -Maintaining accurate project documentation, records, and reporting information. -Using CRM systems to record activity, manage campaigns, support events, and contribute to performance reporting. -Providing support for Convention Bureau services during busy periods, including responding to accommodation and venue enquiries. -Monitoring inbound enquiries and ensuring opportunities are directed to the appropriate colleagues for follow-up. -Supporting communications and engagement with Visit + Meet partners, hotels, venues, industry associations, and other key stakeholders. -Conducting research to support conference bids, partner activities, and ambassador network development. -Representing WMGC professionally at industry events and stakeholder meetings. Working collaboratively with colleagues across the Visitor Economy team and wider organisation to support delivery of strategic objectives.