Full job description

Responsibilities
*Define and deliver the global brand strategy aligned to corporate and commercial objectives
*Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
*Own strategic briefs covering objectives, target audiences, key messages and KPIs
*Guard and evolve brand identity (visuals, messaging and tone of voice)
*Translate Sales priorities into effective campaign strategies with measurable outcomes
*Track brand health and campaign effectiveness; turn insight into recommendations
*Monitor market trends, competitors and client perceptions to inform positioning and innovation
*Lead agency partnerships for creative, media and production; secure high-quality delivery.
*Oversee advertising asset production, workflows and on-time delivery to media partners

Requirements
*Extensive previous brand experience in asset management
*Proven success creating and executing global brand strategies