Full job descriptionWe are seeking an experienced and commercially driven Director of Sales to lead our sales function during an exciting period of growth. This is a strategic leadership role responsible for developing and executing the company’s sales strategy, driving new business opportunities, expanding key customer relationships, and leading a high-performing sales team within the transformer manufacturing sector.
The successful candidate will have a proven track record of delivering revenue growth in a manufacturing or industrial environment and will be passionate about building strong customer partnerships while developing and motivating successful sales teams.
Key Responsibilities
*Develop and implement a comprehensive sales strategy aligned with the company’s growth objectives.
*Lead, mentor, and inspire the sales team to achieve ambitious revenue and profitability targets.
*Identify and secure new business opportunities across utilities, industrial, renewable energy, infrastructure, and OEM markets.
*Build and maintain strategic relationships with key accounts, ensuring exceptional customer service and long-term partnership development.
*Manage the sales pipeline, forecasting, budgeting, and performance reporting to support business planning.
*Work collaboratively with engineering, operations, production, and senior leadership to deliver commercially successful customer solutions.
*Negotiate commercial agreements and major contracts while protecting company profitability.
*Monitor market trends, competitor activity, and customer requirements to identify opportunities for business growth.
*Represent the company at customer meetings, exhibitions, and industry events.
*Drive a culture of accountability, continuous improvement, and customer excellence across the sales function.
The ideal candidate will demonstrate:
*Proven experience leading sales teams within a manufacturing, engineering, or industrial business, ideally within the transformer or electrical equipment industry.
*A strong track record of creating new business opportunities and delivering sustained revenue growth.
*Extensive experience managing and developing key customer accounts.
*Exceptional leadership skills with the ability to coach, motivate, and develop high-performing teams.
*Strong commercial awareness with excellent negotiation and influencing skills.
*Experience developing sales strategies, forecasts, budgets, and KPIs.
*Excellent relationship-building and stakeholder management abilities across all organisational levels.
*A proactive, results-oriented approach with the ability to thrive in a fast-growing business environment.
*Strong communication and presentation skills.
*Willingness to travel to customer sites and industry events as required.
Key Competencies
*Strategic Sales Leadership
*Business Development
*Account Management
*Team Leadership and Development
*Commercial Negotiation
*Revenue Growth
*Customer Relationship Management
*Market Development
*Sales Forecasting and Pipeline Management
*Cross-Functional Collaboration
Within this role, you will successfully build and lead a high-performing sales organisation, deliver sustainable revenue growth, strengthen strategic customer relationships, expand into new markets, and play a pivotal role in shaping the future success of a growing transformer manufacturing business.