Full job descriptionSenior CRM Manager
£55,000 - £75,000
Livingston, Scotland or London (2 days a week on-site)
An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence the future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions.
THE COMPANY
They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment in digital transformation. Operating across both physical and online channels, they are committed to delivering exceptional customer experiences through data-driven marketing and technology. Their CRM function plays a central role in customer growth, retention, and loyalty, making this a visible and commercially important position. As they continue to evolve their customer engagement capabilities, they are investing heavily in personalisation, automation, and CRM innovation.
THE ROLE
As a Senior CRM Analyst you will own and shape the CRM and loyalty strategy for a leading omnichannel consumer brand, driving customer engagement, retention, personalisation, and CRM transformation in a high-impact leadership role.
Specifically, you can expect to be involved in the following:
*Own and develop the loyalty programme strategy, driving customer engagement and retention
*Define and execute CRM and loyalty initiatives in partnership with senior leadership
*Lead customer lifecycle marketing programmes and automated customer journeys
*Deliver CRM activity across email, web, mobile, and in-store touchpoints
*Analyse campaign performance and customer behaviour to provide actionable recommendations
*Drive CRM transformation projects from requirements gathering through to implementation
*Collaborate with analytics, technology, ecommerce, and marketing teams to improve customer experiences
*Lead, mentor, and develop a small CRM team
SKILLS AND EXPERIENCE
The successful Senior CRM Manager will have the following skills and experience:
*Strong commercial experience in CRM, customer lifecycle marketing, and loyalty strategy
*Experience working within retail, ecommerce, consumer, or customer-focused environments
*Hands-on experience with CRM platforms and marketing automation technologies
*Strong knowledge of Salesforce Marketing Cloud or similar CRM technologies
*Proven experience owning or significantly contributing to loyalty programme development
*Excellent stakeholder management and cross-functional collaboration skills
*Strong analytical mindset with the ability to translate insight into business action
BENEFITS
The successful Senior CRM Manager will receive the following benefits:
*Salary between £55,000 - £75,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.