Senior Demand Generation Manager (B2B - Travel)
other jobs Michael Page Marketing
Added before 7 Days
- England,London,City of London
- Full Time, Permanent
- £65,000 - £70,000 per annum
Job Description:
Full job descriptionLead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand
Description
*Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
*Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
*Own digital marketing performance, budget optimisation and ROI across multiple international markets
*Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
*Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
*Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
*Oversee reporting, attribution and performance dashboards to inform strategic decision-making
*Shape global SEO and organic growth strategies alongside content and digital teams
*Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
You’ll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.
Essential experience
*10+ years’ experience in demand generation, digital marketing or growth marketing
*Experience leading international, multi-market B2B marketing teams
*Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing.
*A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI.
*Strong commercial acumen and experience working closely with sales leadership
*Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
*Experience leading distributed teams and driving performance across multiple regions
Job Offer
£65k - £70k
Bonus
Good Benefits
Hybrid working - 3 days a week onsite (London)
Client Details
A global travel brand
Description
*Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
*Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
*Own digital marketing performance, budget optimisation and ROI across multiple international markets
*Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
*Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
*Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
*Oversee reporting, attribution and performance dashboards to inform strategic decision-making
*Shape global SEO and organic growth strategies alongside content and digital teams
*Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
You’ll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.
Essential experience
*10+ years’ experience in demand generation, digital marketing or growth marketing
*Experience leading international, multi-market B2B marketing teams
*Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing.
*A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI.
*Strong commercial acumen and experience working closely with sales leadership
*Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
*Experience leading distributed teams and driving performance across multiple regions
Job Offer
£65k - £70k
Bonus
Good Benefits
Hybrid working - 3 days a week onsite (London)
Job number 3979151
Increase your exposure to recruiters with ProJobs
Thousands of recruiters are looking for you in the Job Master profile database, increase your exposure 4 times with a ProJob subscription
You can cancel your subscription at any time.
metapel
Company Details:
Michael Page Marketing
The original PageGroup brand, Michael Page is comprised of 25 disciplines ? each providing a service to a specialist area of the market. We recruit pe...