Full job descriptionHead of Sales - FMCG | B2B Sales | Foodservice | Wholesale | Retail | Distribution
Hybrid Working (1 day in the office near Liverpool, 4 from home)
Are you an experienced FMCG sales leader with a proven track record in business development and account growth?
We’re recruiting for a newly created Head of Sales role offering the opportunity to build and lead a sales function within a growing FMCG business. Working across food and non-food product categories, you’ll drive new business acquisition, develop existing customer relationships and shape the commercial strategy across foodservice, wholesale, retail and distribution channels.
This is an excellent opportunity for a commercially focused sales professional looking to progress into a strategic leadership role with genuine autonomy, future team-building responsibility and significant growth potential.
The Role
As Head of Sales, you will be responsible for:
• Winning new B2B business across foodservice, wholesale, retail and distribution sectors.
• Managing and developing key customer accounts to maximise revenue opportunities.
• Creating and implementing sales strategies to drive business growth.
• Identifying alternative product solutions to improve margins and reduce waste.
• Negotiating commercial agreements while protecting profitability.
• Building, developing and leading a high-performing sales team as the business grows.
• Analysing market opportunities and identifying new revenue streams.
• Delivering sustainable sales growth across multiple customer channels.
About You
To be successful in this role, you will have:
• Proven experience in B2B sales and business development.
• Previous FMCG sales experience (essential).
• Experience selling into foodservice, wholesale, retail or distribution customers.
• A strong track record of generating new business and growing existing accounts.
• Excellent commercial awareness and negotiation skills.
• Experience leading, mentoring or managing sales professionals.
• Strong relationship-building and stakeholder management skills.
• The ability to develop and execute successful sales strategies.
Keywords: FMCG, Head of Sales, Sales Director, Business Development Manager, National Account Manager, Key Account Manager, Commercial Manager, Foodservice Sales, Wholesale Sales, Retail Sales, Distribution Sales, B2B Sales, New Business Development, Sales Leadership, Commercial Strategy, Account Management.
Package & Benefits
• Competitive base salary
• Bonus scheme
• Commission structure
• Car allowance
• Annual salary reviews
• 25 days holiday, increasing to 27 days after 3 years and 30 days after 5 years
• Option to purchase additional annual leave
• Medical cash plan and mental health support
• Flexible working and hybrid arrangements
• Learning, development and career progression opportunities
• Enhanced maternity and paternity leave
• Company sick pay scheme
• Pension contribution
• Cycle to Work scheme
• Company social events
If you’re an ambitious FMCG sales professional looking to build, influence and lead a growing commercial function, we’d love to hear from you.
Apply today or contact Laura for a confidential discussion.