Full job descriptionTikTok Content Creator & Live Host
Liverpool – Hybrid Working
Salary up to £35k – Depending on Experience


Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.
Responsibilities:
Live Hosting
*Host regular TikTok Shop live selling sessions
*Demonstrate products and answer customer questions in real time
*Drive sales, engagement, and conversions during live streams
*Build a consistent live audience and community
*Analyse performance metrics including GMV, CTR, viewers, and conversion rates
Content Creation
*Create, film, edit, and publish TikTok videos
*Produce content such as:
*Product demonstrations
*Tutorials
*Unboxings
*Trend-led content

*Manage content calendars aligned with launches and promotions
*Set up basic filming environments and source props/samples
Growth & Performance
*Track engagement and sales performance
*Optimise content based on analytics
*Support seasonal campaigns, flash sales, and affiliate activity
*Stay current with TikTok trends and TikTok Shop developments
Collaboration
*Work closely with ecommerce and marketing teams
*Support influencer and affiliate partnerships
*Ensure TikTok activity aligns with wider brand campaigns
Skills Required:
*Must have previous experience working in a similar TikTok/Content Creator/Social Media role
*Confident and engaging on-camera presence
*Experience creating TikTok, Reels, or other short-form video content
*Basic video editing skills (CapCut, Premiere Rush, etc.)
*Strong communication and presentation skills
*Commercial mindset with the ability to sell products effectively
*Self-motivated and comfortable working to a live broadcast schedule
*Experience working with retail beauty brands or haircare products
*Previous TikTok Live hosting experience
*TikTok Shop experience
*Live commerce or social selling experience
*QVC-style presenting background
*Existing TikTok following
*Experience analysing content performance metrics
This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce.