Full job descriptionPPC Manager based in Birmingham City Centre. This role offers hybrid opportunity with 1 working from home day,
Client Details
My client is a successful marketing agency specialising in supporting SMEs based in Birmingham city centre looking for a PPC Manager.
Description
*Manage and optimise PPC campaigns across various platforms, ensuring performance aligns with client objectives.
*Conduct keyword research and create effective ad copy to maximise click-through rates and conversions.
*Monitor campaign performance, analysing data to identify trends and make data-driven decisions.
*Develop and implement A/B testing strategies to enhance campaign effectiveness.
*Provide regular performance reports and insights to clients, focusing on key metrics and ROI.
*Collaborate with internal teams to align campaigns with broader marketing strategies.
*Stay updated on PPC trends and platform updates to apply best practices.
*Manage budgets effectively and ensure campaigns deliver within allocated spend.
Profile
*Strong experience managing and optimising PPC campaigns.
*Knowledge of Adwords, Microsoft Ads, Paid social channels are largely Meta and Linkedin(not tik tok and insta).
*Excellent analytical skills and the ability to interpret data effectively.
*Knowledge of keyword research tools and techniques.
*Experience in A/B testing and campaign performance improvement.
*Strong communication skills for client reporting and collaboration with teams.
*An understanding of the media and agency industry.
*Can commute to Birmingham city centre.
Job Offer
*Negotiable salary
*Bonus based on targeted performance
*Up to 8% matched pension
*25 days annual leave plus bank holidays
*Opportunity for progression