Marketing Director
other jobs Burton Recruitment
Added before 3 Days
- England,North West,Lancashire,Blackpool
- Full Time, Permanent
- £90,000 - £100,000 per annum
Job Description:
Full job descriptionMarketing Director
Location - Fylde Coast On site two to three days a week, plus travel across the group.
Package £90k
The opportunity
We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group.
This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.
Key responsibilities:
*Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies.
*Lift brand and demand across the portfolio, tailoring the approach to each business.
*Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.
*Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.
*Work closely with the founder, the CFO and the commercial leadership team
The successful candidate:
A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net worth audiences.
*A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing
*Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.
*Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team.
*Commercially credible, able to hold a business case at board level and tie marketing spend to return.
This is a role for someone who wants to own and execute marketing across a varied, premium portfolio. This is not a purely strategical role.
Location - Fylde Coast On site two to three days a week, plus travel across the group.
Package £90k
The opportunity
We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group.
This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.
Key responsibilities:
*Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies.
*Lift brand and demand across the portfolio, tailoring the approach to each business.
*Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.
*Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.
*Work closely with the founder, the CFO and the commercial leadership team
The successful candidate:
A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net worth audiences.
*A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing
*Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.
*Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team.
*Commercially credible, able to hold a business case at board level and tie marketing spend to return.
This is a role for someone who wants to own and execute marketing across a varied, premium portfolio. This is not a purely strategical role.
Job number 4032902
Increase your exposure to recruiters with ProJobs
Thousands of recruiters are looking for you in the Job Master profile database, increase your exposure 4 times with a ProJob subscription
You can cancel your subscription at any time.
metapel
Company Details:
Burton Recruitment
Company size: 5–9 employees
Industry: Recruitment Consultancy
Burton Recruitment is an Executive Search firm with an outstanding reputation.Specialising in:We offer a bespoke recruitment service, tailored to your...