Full job descriptionHead of Engagement | Manchester (Hybrid)I’m working exclusively on a confidential search for a Head of Player Engagement with one of the most exciting marketing businesses in the iGaming industry.
The group behind this opportunity remains under NDA until the interview process, but it’s a globally recognised business operating at huge scale. This is a rare chance to lead player engagement across multiple international markets, with ownership spanning lifecycle, loyalty, social content and community.
The Role*Own regional player engagement strategy across multiple international markets.

*Lead a cross-functional team across CRM, Loyalty, Social Content and Community.

*Drive lifecycle campaigns, loyalty programmes and player engagement initiatives.

*Shape content, messaging and community activity across key markets.

*Partner with Product, CRM, Analytics and Brand teams to deliver commercially impactful campaigns.

*Use customer data, testing and insights to improve retention and profitability.

*Ensure campaigns are delivered to the highest standards across performance and compliance.

About You*7+ years’ experience across Marketing

*Experience leading cross-functional marketing teams.

*Strong understanding of customer journeys, personalisation and engagement strategy.

*Data-driven with experience using testing and analytics to improve performance.

*Excellent stakeholder management and commercial awareness.

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